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Google Ads Consultant – Consumer App Growth
4 weeks ago
About Us
We are a consumer app company looking for an India-based Google Ads expert to audit and optimize campaigns.
What You'll Do
- Audit existing Google Ads campaigns (UAC, Search, Display) for efficiency and scalability
- Set up and configure in-app events in Google Ads, Firebase, and attribution tools
- Build and optimize workflows to track CPT, CAC, ROAS, and other key metrics
- Scale budgets effectively while maintaining or improving performance benchmarks
- Create and test new campaign structures, creatives, and audience strategies
- Analyze performance data to identify opportunities and bottlenecks
- Provide regular reports with clear, actionable recommendations
What We're Looking For
- Proven experience scaling consumer app campaigns across Android and iOS
- Deep understanding of Universal App Campaigns and event-driven optimization
- Hands-on experience setting up and optimizing in-app events and attribution workflows
- Strong analytical skills with a focus on CPT, CAC, LTV, and ROAS
- Comfortable managing and scaling large ad budgets
- Data-driven mindset with the ability to take ownership of strategy and execution
Engagement Details
- Contract/Consultant role based in India
- Flexible working hours with weekly check-ins
- Initial scope: Audit + strategic overhaul, with the option for ongoing management
How to Apply
Send your CV and case studies showing how you've scaled consumer app budgets and optimized CPT.