Ad Strategist + Media Buyer

3 weeks ago

Kannur, Kerala, India Click and Scale Full time

𝗪𝗲'𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴: 𝗔𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 + 𝗠𝗲𝗱𝗶𝗮 𝗕𝘂𝘆𝗲𝗿 (𝗣𝗮𝗶𝗱 𝗥𝗼𝗹𝗲 – 𝟮+ 𝗬𝗲𝗮𝗿𝘀 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲)

𝗖𝗼𝗺𝗽𝗮𝗻𝘆: Click & Scale

𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Remote (India-based)

𝗧𝘆𝗽𝗲: Full-time | Paid | Immediate Joining Preferred

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: 2+ Years in Performance Marketing (Meta & Google Ads)

𝗦𝗮𝗹𝗮𝗿𝘆: ₹30,000/month (fixed)

𝗔𝗯𝗼𝘂𝘁 𝗖𝗹𝗶𝗰𝗸 & 𝗦𝗰𝗮𝗹𝗲

Click & Scale is a performance marketing agency that partners with ambitious Travel brands to scale from ₹2L to ₹60L+ in monthly ad spends. We don't just run ads — we build growth engines. From funnel strategy to precise audience targeting and high-converting creatives, we manage everything that drives measurable ROI.

𝗥𝗼𝗹𝗲 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄

As an Ad Strategist + Media Buyer, you'll be responsible for planning, executing, and optimizing paid campaigns across Meta & Google. You'll work closely with the creative and strategy team to deliver impactful results for our travel clients.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

  • Plan & execute end-to-end paid campaigns (Meta + Google)
  • Build TOF/MOF/BOF funnel strategies aligned with client goals
  • Execute audience segmentation: interest-based, custom, and lookalikes
  • Monitor KPIs: CPL, CTR, ROAS, CPA, CAC and optimize daily
  • Collaborate with the design/copy team for ad creatives & angles
  • Manage budgets, A/B tests, and campaign scaling
  • Prepare weekly/monthly performance reports with insights & actions
  • Ensure proper pixel setup, event tracking, GTM, and attribution

𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀

  • 2+ years of hands-on experience in Meta Ads & Google Ads
  • Proven track record of delivering high-ROAS campaigns
  • Strong understanding of funnels, retargeting, and campaign scaling
  • Proficiency with Ads Manager, Google Ads, Analytics, Tag Manager (GTM)
  • Familiarity with GA4, UTM tracking, and CRM integrations
  • Skilled in Google Sheets, reporting dashboards, and data analysis
  • Strong copy/creative sense: hooks, CTAs, ad formats
  • Detail-oriented, proactive, and performance-driven

𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗗𝗲𝘁𝗮𝗶𝗹𝘀

  • Working Days: Monday to Saturday
  • Saturday: Half Day
  • Timings: Flexible, outcome-driven (as long as deliverables are met)
  • Compensation: ₹30,000/month (fixed)

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗚𝗲𝘁

  • Manage high-budget campaigns for travel brands (₹2L–₹20L+ spends)
  • Exposure to advanced funnel building & tracking setups
  • Work directly with founders & 9-figure ad spend strategists
  • Clear KPIs, fast learning, and career growth opportunities

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