Retention Marketing Manager

2 days ago


Delhi, India ImpactGuru Full time

About Us: ImpactGuru.Com is India’s leading healthcare financing platform for patients and provides a full stack of technology solutions to hospitals, patients, and donors. We aim to make healthcare accessible and affordable for all. Join our dynamic team and help us make a difference Company Website : Job Summary: We are seeking an experienced and strategic Retention Marketing Lead to join our marketing team. The Retention Marketing Lead will develop and implement strategies to increase customer retention, loyalty, and lifetime value. This role requires a data-driven marketer with a deep understanding of customer behavior and a passion for creating personalized experiences that drive engagement and retention. Key Responsibilities: Strategy Development: Develop and execute comprehensive retention marketing strategies that increase customer loyalty, reduce churn, and maximize lifetime value. Customer Segmentation: Utilize customer data and insights to segment the customer base and create targeted retention campaigns. Multi-Channel Campaigns: Design and implement multi-channel retention campaigns, including email marketing, SMS, push notifications, in-app messaging, and social media. Personalization: Leverage personalization techniques to deliver relevant and timely content to different customer segments. Lifecycle Marketing: Create and manage customer lifecycle marketing programs, including onboarding, engagement, upsell, and win-back campaigns. Data Analysis: Monitor and analyze key retention metrics and campaign performance, providing insights and recommendations for optimization. Collaboration: Work closely with cross-functional teams including product, content, customer support, and analytics to ensure cohesive and effective retention strategies. Customer Feedback: Gather and analyze customer feedback to identify pain points and opportunities for improving the customer experience.



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