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Retention Marketing Manager

3 months ago

Delhi, India Hirepedia Full time
Our client in digital platform a startup within the pharmaceutical industry catering to requirements of the European markets.

The brand is looking to hire a Retention Marketing Manager for their team in India.

Role Location: Remove (WFH)

The ideal candidate will have a strong background in designing, implementing, and monitoring marketing campaigns across email channels, app push notifications, and strategic website pop-ups. This role is critical in aligning with our brand’s goals and driving customer retention and revenue growth.

Key responsibilities

Campaigns Management:

Design, implement, and monitor effective marketing campaigns that encompass email channels, app push notifications, and strategic pop-ups on the website. Utilize analytics to assess campaign performance and suggest improvements to enhance customer retention.Marketing Operations:

Coordinate with various departments - product, design, and email marketing tools, to ensure smooth execution of marketing activities. Manage the marketing calendar and plan for future months to hit retention and revenue goals.Analytics and Reporting:

Regularly analyze and report on the performance of marketing campaigns, deriving insights to inform future retention strategies.Content Creation:

Craft compelling copy and oversee the creation of captivating and relevant content for email campaigns and other marketing channels, ensuring consistency with our brand voice and messaging.A/B Testing and Optimization:

Implement A/B testing for various email campaigns to optimize performance. Analyze results to continually improve engagement rates, open rates, and conversion.Customer Segmentation:

Develop and refine customer segmentation strategies to deliver more personalized and effective marketing messages.Trend Monitoring:

Keep abreast of the latest trends in email marketing, customer retention tactics, and marketing technology tools, applying best practices to our strategies.Proficiency in Tools:

Klaviyo, Google Analytics, and CleverTap.

Qualifications

● 5+ years of experience in campaign management & marketing operations.● Proficiency in marketing tools such as Klaviyo, CleverTap, and Google Analytics