Programmatic Lead

2 weeks ago

GTB Nager, India HT Digital Streams Full time

Company - HT Digital Streams

Location - Delhi NCR

Major Responsibilities

1- Platform Pricing

  • Work on the Pricing Cell for Direct sales, and drive pricing across products
  • Drive overall platform pricing growth by ensuring the right mix of ads from various business units & ad innovations across products

2-Supporting Audience Selling Business (Customer Data Platform/CDP)

  • Drive the product roadmap for the CDP platform to enable sales
  • Competition benchmarking on CDP offering across the industry, and bridging the gap between Client expectations & product delivery
  • Program managing data enrichment activity to ensure campaign performance

3-Industry Benchmarking, Ad Innovation & development

  • Deployment of New/innovative Ad units & Pricing (CPM) which help improve CTR and/or absolute revenue through better CPMs
  • Adoption rate of these New/innovative Ad units
  • Video Ads : Understanding the competitive landscape/Opportunity size, Creating the inventory & GTM deck for rollout leading to monetisation
  • Global Competition benchmarking on new ad formats/revenue models

4- Automation projects with in-house teams & external partners

  • Programmatic pricing by geography & platform
  • Audience related: Cohort automation for CTR delivery
  • New partner/capability identification/integration for Revenue uplift for Programmatic, Audience & Ad Ops

5-Campaign performance KPIs/ Operational Metrics

  • Ad ratio, Viewability, CTR, etc to be monitored for fluctuations & solved for with Product/Tech teams
  • Programmatic partner implementation on site for Ads & Widgets

6- Platform efficiency

  • Website audit to drive faster identification & resolution of issues; Any gaps in implementation/live environment to be highlighted & solved
  • Work with Tech to fix bugs caused due to Ad Partners, and ensure web vitals (CLS/PLT/LCP/etc) are maintained

Requirement-

  1. Any Bachelor's degree. (Master's degree preferred).
  2. 6+ years of experience in ad tech, programmatic advertising, or a similar role within a media or tech company.
  3. Expertise in ad tech platforms, technologies, and tools (e.g., Google Ad Manager, SpotX, The Trade Desk, etc.).
  4. Proven experience leading cross-functional teams and driving strategic projects in ad technology and monetization.
  5. Strong analytical skills and experience in optimizing campaign performance based on data insights.
  6. Familiarity with web vitals and performance metrics (e.g., CLS, LCP, PLT) and their impact on ad serving.
  7. Familiarity with ad revenue models such as CPM, CPC, CPA, and their impact on campaign strategies.

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