Digital Advertising Strategist

6 days ago

GTB Nager, India beBeeAdTech Full time ₹ 1,50,00,000 - ₹ 2,01,00,000
Job Opportunity: Digital Advertising Strategist

We are seeking an experienced professional to drive revenue growth by optimizing technology, integrations, and yield strategies across programmatic channels.

Main Responsibilities:
  • Design and execute strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct).
  • Monitor key metrics to continuously improve monetization.
  • Analyze inventory performance and recommend structural changes.
Technical Expertise:
  • Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
  • Drive adoption of advanced AdTech solutions.
  • Ensure smooth technical setup, QA, and troubleshooting for all partners.
Platform Ownership:
  • Manage and optimize ad server configurations.
  • Develop scalable solutions for AMP, mWeb, and app monetization.
  • Collaborate with product and engineering teams to implement new formats and platform improvements.
Innovation & Experimentation:
  • Stay ahead of industry changes.
  • Run controlled experiments and scale successful ones.
Requirements:
  • 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
  • Strong understanding of the programmatic ecosystem.
  • Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
  • Deep knowledge of AMP, mWeb, and app monetization dynamics.
  • Strong technical and troubleshooting skills across integrations and platforms.
  • Ability to work cross-functionally with product, engineering, and editorial teams.
  • Proactive problem-solver who thrives in fast-paced, high-growth environments.
Key Qualifications:
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration skills.
  • Ability to prioritize tasks and manage multiple projects simultaneously.

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