Performance Marketing Executive

2 weeks ago

Pune, Maharashtra, India Amber Full time
About Amber ( accommodation booking platform for students (think booking.com for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally, with 1M+ student housing units listed in 6 countries and across 80 cities.
We are growing rapidly and targeting $1B in annual gross bookings value by 2024. Amber raised $18.5M from Marquee investors like Gaja capital.
If you are passionate about making international mobility and living, seamless and accessible, then - Join us in building the future of student housing
Recent spotlight on amber:
the role
We are looking for a Performance Marketing Intern who will be a part of the growth team.
Excellent digital marketing skills and the ability to think creatively is a must for this role, as
creating and optimizing high-performing ads and its measurement will be a key
responsibility. The right candidate will be self-motivated and always go the extra mile to
deliver.
Key responsibilities
 Responsible for managing Google, Facebook & Instagram channels for performance
marketing
 Create, execute and optimize campaigns end-to-end on various channels to
maximize ROAS
 Innovate, come up with new campaign ideas and share it with other team members
 Work with the design and content teams to develop best-in-class marketing
campaigns optimized for new user acquisition & conversion, relevance, and
customer preferences.
 Work closely with the team leads to create & drive strategy with the right
prioritization of initiatives to deliver the highest returns on performance marketing
spends
 Continuously track and measure campaign level, ad-set level, and ad level
performance and come up with actionable insights
 Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and
prepare performance reports
 Acquire insights in online marketing trends in the industry, best practices, and keep
strategies up-to-date
 Collaborate with internal stakeholders on campaign production schedules, modify
activity and notify stakeholders of relevant outcomes, fluctuations, and plans.
Hard skills we are looking for
 Previous experience of running Google and Facebook ads extensively
 Basic knowledge in Performance Marketing
 Have run ads on lookalike audiences, custom audiences, and interest-based
audiences
Soft skills we are looking for
 High Ownership (taking complete responsibility for the growth via the respective
channels)
 Ability to multi-task, work in a fast-paced start-up environment, and get-things-done
 Creative outlook and an eye for detail
 Super Iterative (being able to do 1000s of experiments)
 Excellent analytical skills
 User Empathy (knows the pulse of the user)

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