Performance Marketing Executive

5 days ago

Pune, Maharashtra, India FarmDidi Full time

Job Title: Performance Marketing Executive 

Location: Hadapsar, Pune 

Salary: ₹3-6 LPA (Negotiable)

Experience: 2-5 years 

Job Type: Full-time 

About FarmDidi: 

FarmDidi, is a groundbreaking foodtech startup with a bold mission: to empower at least 1 million rural women by providing high-quality food products. We're on a quest to become the next Amul of India, and that means we need fearless individuals who dream big and excel at executing even the smallest tasks get done. We're searching for hustlers who thrive in diverse roles and are driven to make a real impact

As a Shark Tank Featured & Funded Startup, FarmDidi has garnered accolades from prestigious institutions like UNDP, Wharton, IIM Calcutta, the Maharashtra Government, and MEITY. Our track record speaks volumes about our commitment to innovation, sustainability, and social responsibility

Why Join Us? 

  • Looking to lead FarmDidi Brand and scale 5X through website in a year
  • Lead and manage a team of  more than 10+ people (SEO, social media, Content, Design, CRO and Shopify)
  • Work with a purpose-driven brand creating a real impact. 
  • Work directly with Founders and lead strategy of scaling the brand

Key Responsibilities: 

  • Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram) Ads, and other digital platforms to drive conversions. 
  • Monitor key metrics (CTR, CPC, ROAS, CAC, LTV) and use data insights to optimize ad performance. 
  • Develop audience segmentation strategies for better ad targeting and personalization. 
  • Work on search engine marketing (SEM) strategies, landing page & conversion optimization, including Google Search, Display, and Shopping Ads. 
  • Conduct A/B tests on ad creatives, landing pages, and messaging to improve engagement and conversion rates. 
  • Work closely with the content and design teams to create engaging ad copies and visuals. 
  • Stay updated on industry trends, competitors, and new marketing tools to drive innovation. 
  • Prepare performance reports and recommend data-driven improvements.  

Who We're Looking For: 

  • 2-5 years of experience in performance marketing, digital advertising, or growth marketing. 
  • Proven experience with Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and other digital platforms. 
  • Strong analytical skills with expertise in Google Analytics, Meta Business Suite, and Excel/Google Sheets. 
  • Experience in D2C marketing, e-commerce, or FMCG industries is a plus. 
  • Familiarity with tools like Google Tag Manager, Hotjar, and marketing automation platforms is preferred. 
  • Ability to thrive in a fast-paced startup environment and drive measurable results. 

Perks & Benefits: 

  • Competitive salary
  • Fast-track career growth in a high-impact startup
  • Opportunity to work directly with the founders
  • Employee discounts on authentic farm-fresh products 

Join FarmDidi and help us grow while making a difference in rural India Apply today 

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