Media Planner Executive

2 weeks ago


gurgaon, India Razorpod Full time
Company Description
We’re Razorpod. We’re here to challenge the normal, and unconventional routes to branded communication through compelling solutions and a targeted approach to holistic advertising.
We’re a service-based entity headed by Shubhankar Nath↗ focussing on 360-degree solutions in the digital space inclusive of but not limited to marketing, advertising, and tech (innovation). We started back in June 2018, and we’re currently a team of 80+ individuals, continuously growing and hiring across the board.
B2B Media Planner
The role requires a deep understanding of the B2B landscape, strong analytical skills, and the ability to create strategic media plans that align with business objectives.
Responsibilities:
Conduct thorough market research to identify key industry trends, target audience behaviours, and competitor activities.
Analyze data and insights to develop a deep understanding of the B2B media landscape and identify opportunities for effective media placement.
Media Planning and Strategy:
Develop comprehensive B2B media plans that align with marketing objectives and target audience profiles.
Collaborate with internal teams and external partners to create integrated marketing strategies that leverage a mix of online and offline channels
Select appropriate media channels, including digital, print, events, and other relevant platforms, based on campaign goals and target audience preferences.
Budget Management:
Work closely with the finance team to establish and manage media budgets for campaigns.
Monitor and optimize media spending to ensure efficient use of resources and maximize ROI.
Vendor and Partner Relationships:
Negotiate and build relationships with media vendors, publishers, and other partners to secure favourable terms and placements.
Stay updated on industry trends and emerging media opportunities.
Campaign Execution:
Oversee the execution of media plans, ensuring timely and accurate implementation.
Monitor campaign performance and make data-driven adjustments to optimize results.
Collaborate with creative teams to develop impactful ad creatives that resonate with the target audience.
Reporting and Analysis:
Generate regular reports on campaign performance, providing insights and recommendations for continuous improvement.
Utilize analytics tools to measure key performance indicators (KPIs) and assess the effectiveness of media strategies.
Qualifications:
Bachelor's degree in Marketing, Advertising, Business, or related field.
Proven experience in B2B media planning, with a strong track record of successful campaigns.
Deep understanding of B2B marketing strategies and target audience behaviours.
Strong analytical and quantitative skills, with proficiency in data analysis tools.
Excellent communication and interpersonal skills.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Familiarity with various media channels and emerging trends in the B2B space.
Proficiency in using media planning tools and platforms.
2-3 years of experience
Looking for planners from networks/affiliate rather than agencies
Develop, Implement, and Optimize media plan with a primary focus to lead generation campaigns
Practical experience on advertising platforms, analytics tool and ad-tracking systems
Certified in Google Ads, Facebook/meta Ads with affiliate marketing experience

  • Gurgaon, India Havas Media Network India Full time

    JOB SUMMARY: A Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. Media Planners apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client‘s brand. KEY...

  • Offline Media Planner

    2 months ago


    gurgaon, India Havas Media Network India Full time

    JOB SUMMARY:A Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. Media Planners apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.KEY...


  • Gurgaon, India Razorpod Full time

    Company DescriptionWe’re Razorpod. We’re here to challenge the normal, and unconventional routes to branded communication through compelling solutions and a targeted approach to holistic advertising.We’re a service-based entity headed by Shubhankar Nath focussing on 360-degree solutions in the digital space inclusive of but not limited to marketing,...


  • Gurgaon, India Haleon Full time

    **Job Description**: **Site Name**: India - Haryana - Gurgaon **Posted Date**: Jan 11 2023 Hello. We’re **Haleon.** A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne,...

  • Group Head

    1 day ago


    gurgaon, India Interactive Avenues Full time

    Seniority Level: Senior Level (7-8 Years)Job Function: Media PlanningEmployment Type: Full TimeJob descriptionPosition SummaryYou’ll need to have a thorough knowledge of the media marketplace, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, exploration of new...

  • Group Head

    6 days ago


    gurgaon, India Mediabrands Full time

    Media: Group Head Seniority Level: Senior Level (7-8 Years) Job Function : Media Planning Employment Type: Full Time Job description Position Summary You’ll need to have a thorough knowledge of the media marketplace, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of...


  • gurgaon, India BornHi Digital Full time

    Job Summary: We are seeking a dynamic and strategic-minded individual to join our digital first, Full Service Agency as a Brand Planner/ Account Planner/ Brand Strategist. The ideal candidate will be responsible for understanding client objectives, target audience insights, and market trends to develop comprehensive brand strategies and communication...

  • Space Planner

    1 month ago


    Gurgaon, India JLL Full time

    JLL supports the Whole You, personally and professionally. Space Planner Work Dynamics What this job involves Space Planning You are the go-to person for all space planning and occupancy management matters in the team! You will maintain portfolio projections and develop site specific Planning Strategies and submit to the Senior Leadership You will...

  • Production Planner

    5 days ago


    Gurgaon, India Apollo Tyres Full time

    Apollo Tyres Ltd is an international tyre manufacturer and the leading tyre brand in India. The company has multiple manufacturing units in India and a unit each in The Netherlands and Hungary. The company markets its products under its two global brands - Apollo and Vredestein, and its products are available in over 100 countries through a vast network of...

  • Media Buying

    1 month ago


    Gurgaon, India Refpay media pvt ltd Full time

    **Key Responsibilities and Accountabilities: -** - Digital Media Planning for Search and Social media campaigns. - Execution of Search campaign and Social media campaign. - Knowledge of tools like Semrush, similar web and ComScore. - Digital media planning of Google Display campaigns and Video campaigns. - Managing media buys-Existing accounts. - Inventory...


  • gurgaon, India Omnicom Media Group India Full time

    Privacy NoticeWe are looking for a Manager – Media Implementation based out of Gurugram who will be responsible for the execution of all media plans.QualificationsKnowledge of Mediaware and Microsoft ExcelGood knowledge of media operationsExperience in MW and AdamsAble to handle accounts independentlyGood communication skills and relations with media...

  • HT Media

    3 days ago


    Gurgaon, India HT Media Full time

    About Brand Promotions: Brand Promotions is a team dedicated to creating engaging content integrations across various platforms of HT Media including print, digital, on ground, etc. without compromising HT's brand ethos. We are committed to understand our brand requirements, creating innovative solutions by content integrations & excelling in everything...


  • Gurgaon, India Publicis Groupe Full time

    Role Overview:We are seeking a talented and experienced Media Planner to join our team. The ideal candidate will have 4-5 years experience in media planning, with expertise in utilizing various media tools, handling new business projects, and some hands-on experience in managing all media channels.Key Responsibilities:- Develop comprehensive media plans that...

  • Project Planner

    3 days ago


    Gurgaon Road, India Scatec Full time

    Overview: Want to join a frontrunner in renewable energy that is actively seeking early entry into new markets globally? Since the establishment in 2007, Scatec has acquired extensive knowledge and experience in developing, building and operating solar, wind and hydro power plants and storage solutions. Driven by our company values and competent global...


  • Gurgaon, India GRYNOW Media Private Limited Full time

    **Job Title**: LinkedIn Influencer Marketing Executive **Company**: Grynow Media **Location**: Gurgaon, Onsite model **About Us**: Grynow Media seeking a LinkedIn Influencer Marketing Executive to boost B2B success. **Key Responsibilities**: - Communicate and align influencers with our brand. - Understand and leverage the LinkedIn platform. - Build...

  • Media Strategist

    1 month ago


    Gurgaon, India Clearstate Pte. Ltd Full time

    **Introduction**: The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic...


  • Gurgaon, India Girma Pro Consulting Full time

    **Job Title: Social Media Executive** **Experience**:Min 5-8 years of experience in a social media or related domain **Job Summary**: As a Social Media Executive, you will be responsible for developing, implementing, and managing the organization's social media strategy. Your primary goal will be to enhance brand visibility, engage audiences, and drive...


  • Gurgaon, India WSD Consultant Full time

    Media Logger ExecutiveGurugram We are looking for 50 Media Logger Executive Posts in Gurugram, with deep knowledge in Media Logger Executive, Graphics designing and Required Educational Qualification is: - Experience- 0 - 3 Years- Salary- 1 Lac 50 Thousand To 1 Lac 75 Thousand P.A.- Industry- Media / Entertainment / TV / Films / Production / Broadcasting-...


  • Gurgaon, Haryana, India MoLog Media & Advertising Full time

    About the internship:Selected intern's day-to-day responsibilities include:Job Overview:As the Media & Public Relations (PR) and Marketing Manager at MOLOG, you will be responsible for managing the company's public image, media relations, and marketing initiatives. This role involves crafting and disseminating press releases, managing media inquiries,...

  • Brand Strategist

    6 days ago


    Gurgaon, India Moksha Media Group Full time

    The purpose of this role is to work under the direction of a planner or strategist to execute research asks and uncover insights to fuel the strategy processJob Title:Senior Brand StrategistJob Description:Key responsibilities:Develops and refines the skill sets foundational to the brand strategy discipline; data discovery, consumer research, cultural...