Category Demand Planner

3 weeks ago

Gurgaon, India Haleon Full time

**Job Description**:
**Site Name**: India - Haryana - Gurgaon

**Posted Date**: Jan 11 2023

Hello. We’re **Haleon.** A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

The Demand Planner plays a critical role to ensure that the right forecast leads to sales maximization within each region or channel. He needs to effectively drive forecast related decision-making process and by collaborating with multiple stakeholders. This makes sure that the organization is in the best possible position to meet the market demand and serve end consumers efficiently and effectively.

The Category Demand Planner works closely with multiple stakeholders. Critical stakeholders for Demand planner are Brand team, Finance Partners, and Supply Planners. They need to ensure that sales strategy, annual plans and forward forecast is aligned between all the stakeholders and is aligned with the overall goals and objectives of the organization

Overall, the nature and level of interactions for the Demand Planner are varied and dynamic, requiring strong communication and collaboration skills, as well as the ability to build and maintain relationships with a wide range of stakeholders.

**Role summary**:P**rimary purpose of this job**

The primary purpose of a category demand planner is to develop demand plans of high forecast accuracy (FCA) and low forecast bias (FCB) in collaboration with Regional Sales, Brand & Customer Marketing teams which would further ensure right finished goods stock planning, availability at warehouses and support optimal OTIF service & inventory levels at all nodes of supply chain.

**Key Roles & Responsibilities**
- Develop and prepare demand forecasts at multiple levels of aggregation for multiple time horizon for all Channels (GT, MT, Ecomm, CSD, B2B)
- Review historical sales trends, past events impacting sales, identify demand drivers, make statistical forecasting models, and review forecast results to generate Baseline Forecast for forward 0-24 months
- Driving monthly Demand Review Meetings (DRM) with Sales Director and anchor the entire forecasting process with inputs from Sales, trade marketing & Brand team followed by exception review against Sales Plan/ Budget to arrive at unconstrained rolling monthly/quarterly demand plan. Work with Supply team to arrive at constrained forecast in case of capacity or other constraints and develop short term tactical strategies to mitigate loss.
- Mapping demand drivers like price or grammage changes, media plans, consumer & trade promotions, events, phase in phase out etc
- Carry out Forecast Value analysis (FVA) & FA/Bias analysis to identify corrective actions to improve forecast results/process and publish results
- Review the slow & obsolete inventory and plan for liquidation and suggest inter-warehouse transfer to minimise stock write off.

**Problem Solving Skills**

The degree and nature of problem solving for a Category Demand Planner will vary depending on the specific challenges and opportunities faced by the organization. However, in general, demand planner will need to be highly skilled in coordinating & collaborating cross functionally within the organization Some common problems that Demand planner need to solve are as under
- Ability to manage diverse and seasonal profile of brands / SKU’s with significant value / volume
- Ability to understand nuances of India where consumer behaviour changes with every state and how that is impacting the demand profile
- Ability to manage multiple priorities effectively and act with a strong sense of urgency
- Identifying and addressing obstacles to sales success, such as competitive threats, changing customer needs, or market challenges
- Managing and resolving conflicts or challenges within the cross functional teams
- Ensure abnormal demand and market opportunities are effectively communicated and understood through the supply network

**_ Why You?_**:
**Basic Qualifications & Expertise**:

- Masters in Business Management
- 4-6 years of Demand Planning experience in consumer industry
- Good understanding of end-to-end supply chain
- Strong interpersonal and negotiation skills
- SAP/Planning systems experience
- APICS certification
- Sound functional knowledge of MS office (Excel/ PowerPoint), SAP ERP (APO module) & other forecasting tools.
- Knowledge of demand planning processes such as baselining, best fit, bias rationalization, outlier correction, promotions, events, trends, forecast lags, fo

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