Offline Media Planner

2 months ago

gurgaon, India Havas Media Network India Full time
JOB SUMMARY:
A Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. Media Planners apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.
KEY RESPONSIBILITIES:
· Building the base of the plan which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness
· Scheduling the plan as per different parameters in order to achieve greater visibility
· Support the team in the overall planning process and optimization
· Campaign tracking, measurement, evaluation and reporting on ongoing client activities
· Formulation of television reports on monthly basis
· Mapping of Competitors activity and Category study
· Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop
· Presenting the Pre & Post Campaign Analysis in the form of a Deck
· Day to day campaign updates/delivery
· Work on various Pitch presentations
· Evaluating the Plan on BARC and carrying out day to day data crunching for the clients
· Knowledge of BARC, MAP & TGI Software's is must.
PROFILE REQUIREMENTS:
· 2-4 years of agency experience
· Team handling experience
· Post Graduate Degree/ Diploma in Advertising/Marketing/Communication
PREFERRED SKILLS:
· Research and analytical thinking skills
· Excellent written and verbal communication skills
· Well versed with MS Office
· Software Knowledge- BARC, IRS, MAP, TGI
ABOUT HAVAS GROUP:
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities. Havas Group integrated Vivendi in December 2017. Havas Group’s mission is to make a meaningful difference to brands, businesses and people. To better anticipate client needs, Havas has adopted a fully integrated model through its 60+ Havas Villages around the world. In these Villages, creative, media and healthcare & wellness teams work together, ensuring agility and a seamless experience for clients. Further information about Havas Group is available on the company’s website: havasgroup.com
#MeaningfulDifference
About Havas Media
Havas Media is the main media brand of Havas Media Group and operates in 150 countries. Havas Media services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport.
We believe that more meaningful media can help build more meaningful brands.
Further information can be found at or follow us on Twitter @HavasMedia

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