Media Planning and Execution

4 weeks ago

Gurgaon, India Publicis Groupe Full time
Role Overview:

We are seeking a talented and experienced Media Planner to join our team. The ideal candidate will have 4-5 years experience in media planning, with expertise in utilizing various media tools, handling new business projects, and some hands-on experience in managing all media channels.

Key Responsibilities:

- Develop comprehensive media plans that align with client objectives and target audience demographics.- Utilize industry-leading media tools and platforms to conduct research, analyze data, and identify strategic opportunities for media placement.- Collaborate closely with internal teams, including account managers, creative teams, and clients, to ensure alignment of media strategies with overall marketing objectives.- Lead new business projects, including pitching media strategies to potential clients and contributing to proposal development.- Monitor and optimize media campaigns to ensure optimal performance and delivery of KPIs.- Stay updated on industry trends, emerging technologies, and new media opportunities to continuously enhance media planning strategies.

Requirements:

- 4 years of experience in media planning, preferably in an agency setting.- Proficiency in using media planning tools such as Nielsen, Comscore, Kantar, etc.- Strong analytical skills with the ability to interpret data and derive actionable insights.- Excellent communication and presentation skills, with the ability to articulate media strategies effectively.- Proven track record of managing successful media campaigns across various channels (digital, traditional, social, etc.).- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.- Knowledge of industry trends, media landscape, and best practices.

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