Manager - Media and Campaign Planning

2 weeks ago

Gurgaon, Haryana, India adidas Full time

Manager- Partner Program Media & Campaign Planning

Area: Emerging Markets

Department: Sales

Direct Reporting Line: Director, DPC EM

Indirect/secondary reporting line: NA

Subsidiary/country: Emerging Markets

Location: India

GSMS Grade: M4

Number of Personnel Managed: NA


Cost Center/Budget and/or Revenue Responsibility: As per agreed NS targets



Purpose & Overall Relevance for the Organization:

  • To ensure profitable market share and net sales growth for the Partner Program in Emerging Market (EM) while respecting the image of the adidas Group brands
  • Support the growth of the Partner Program, accountable for improving financial performance of your winning digital accounts
  • Show clear "expertise in the digital space", and support the required initiatives and capabilities to "win the digital marketplace" with increased sell through and market share across all accounts with a focus on key digital players across the clusters within EM
  • Support the EM Digital Partner Commerce (DPC) organization, by providing oversight and excellence through people leadership across the Digital planning, Campaign Management & Analytics functions.

Functional Mandate:

The Manager, PP Media and Campaign Planning, partners with the Director, DPC by providing leadership and oversight of the Digital Planning, Campaign Management and Campaign Analytics. He/she helps drive overall channel net sales goals aligned with DPC Partners onboarded on Partner Program through relentless execution of brand and channel priorities through enhanced levels of engagement and internal stakeholders at adidas.

Key Responsibilities:

  • Digital Planning & SWB Management
    • Negotiation and alignment of on-platform media plans with PP partners as per NS plans
    • Oversee the end-to-end execution of the MWB budget to ensure best results for the brand on DPC platforms through excellence in interaction model with partners and internal teams (Finance, Marketing) & DPC partners.
    • Ensure best-in-class execution of the Joint Marketing Plan with PP platforms including Commercial and Brand moments activation every month
  • Data Analytics:
    • Drive excellence in interpretation of funnel data and sellout data and metrics.
    • Establish regularized cadence to track on actionable insights from brand performance insights from reports available on all PP platforms.
    • Assess on-platform performance on Share of Search, Keyword performance, Brand recall, Awareness index, Consideration metrics, New to Brand % etc.
  • Campaign Management & Optimizations
    • Drive regularized implementation and optimization on Display and Search campaigns being executed with platforms in conjunction with Commercial and Brand events calendars
    • Establish regularized cadence to track campaign performance across platforms

Key Relationships:

  • External: PP partner's category team, marketing teams
  • Clusters: DPC Teams, CTC and Brand Activation team, Finance team
  • Hub: CTC, Finance, Ecom

Knowledge, Skills and Abilities:

  • A Growth and a Digital mindset
  • Strong interpersonal skills, influencing skills: Very good communication and negotiating abilities as well as high presentation, relationship management and facilitation skills.
  • High degree of commercial and business acumen (e.g. sales, retail, trade marketing, customer service, finance and controlling)
  • People & Stakeholder management experience
  • Independent & Interdependent working style: Able to work on his/her own and drive organizational goals.
  • Zoom In / Zoom Out: Ability to work in detail and at the same time keep overarching channel / company goals in mind.
  • Comfortable with platform analytics and digital metrics like conversion, CTR, ROAS, Views, Impressions, PPVs, GVs etc.
  • Sales / Account Management experience (good to have)

Requisite Education and Experience / Minimum Qualifications:

  • Tertiary qualification in business with marketing / sales focus
  • 6-8 years of experience within large sales organisations, ideally in apparel/fashion/shoes or FMCG / Telecom of which min 2 years in Sales or Sales support role
  • IT skills: Advanced MS Office Skills

  • Media Planning Manager

    5 days ago

    Gurgaon, Haryana, India Omnicom Media Group India Full time

    Privacy NoticeWe are looking for a Manager – Media Planning based out of Mumbai who will be responsible for the completion of all groundwork related to media plan development and manage the smooth and timely execution of media campaigns for our clients.Responsibilities: Work collaboratively with internal teams Manage daytoday media planning activities to...

  • Media Planning Manager

    5 days ago

    Gurgaon, Haryana, India Omnicom Media Group India Full time

    We are in search of a Manager for Media Planning located in Mumbai. This role involves overseeing the groundwork for media plan development and ensuring smooth and timely execution of media campaigns for clients.Responsibilities:- Collaborate with internal teams- Manage day-to-day media planning activities for optimal performance of ongoing campaigns- Liaise...

  • Media Planning Manager

    5 days ago

    Gurgaon, Haryana, India Omnicom Media Group India Full time

    Privacy NoticeWe are looking for a Manager - Offline Media Planning based out of Gurugram who will be responsible for the creation of offline media plans.QualificationsManage day-to-day media planning activities to ensure optimization and performance of on-going media campaigns.Work closely with Brand Managers on the client side to address their queries and...

  • Manager- Digital Media Planning

    5 days ago

    Gurgaon, Haryana, India Spark Foundry Full time

    Job Description • Social Media Expert, should develop, execute and Daily Optimize campaign • Develop strategically media recommendations with supporting rationale • Manage & analyze campaigns, and recommend tactical changes to maximize campaign performance • Assist in analysis of research to develop strategies and tactics • Work with...

  • Media Planning Offline

    5 days ago

    Gurgaon, Haryana, India Publicis Media Full time

    About PublicismediaPublicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the...

  • Manager Performance Media

    5 days ago

    Gurgaon, Haryana, India Omnicom Media Group India Full time

    We are looking for a Manager – Performance Media based out of Mumbai who will be responsible for the set up and launch of a client campaign while managing daily operations during the deployment phase.Responsibilities: Work with a client brief to prepare a robust deployment plan across various platforms in the allocated budget using the expertise available...

  • Manager - Media Planning and Buying

    5 days ago

    Gurgaon, Haryana, India Interactive Avenues Full time

    Media:Manager/Senior ManagerSeniority Level:Mid-Level Years)Job Function:Media PlanningEmployment Type:Full TimeJob descriptionPosition SummaryWe are currently seeking a Manager/ Senior Manager - Media to oversee and develop our media service offering and to help, develop, execute, and optimize Interactive Avenues most challenging media strategies across all...

  • Immediate Start Media Planning Offline

    5 days ago

    Gurgaon, Haryana, India Publicis Media Full time

    About PublicismediaPublicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the...

  • Associate Media Director

    5 days ago

    Gurgaon, Haryana, India Omnicom Media Group India Full time

    Privacy NoticeWe are looking for a Associate Director - Offline Media Planning based out of Gurugram who will be responsible for the creation of offline media plans.QualificationsPrepare integrated media plans by closely working with various internal stakeholders to address client's requirements related to audience and media landscape (medium and...

  • Social Media Campaign Designer

    5 days ago

    Gurgaon, Haryana, India The Liechtenstein Cryptoassets Exchange Full time

    About LCX:About the Role:Responsibilities: Conceptualize and design engaging and visually appealing social media campaigns tailored to different platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok. Collaborate with the marketing team to develop campaign strategies that align with the company's branding and marketing...

  • Media Manager

    5 days ago

    Gurgaon, Haryana, India Honasa Consumer Ltd. Full time

    Manager Media would be managing all the digital media planning from execution to analysis. Work on the strategies for ROI-led campaigns to achieve the desired outcomes.Roles & Responsibilities:● The candidate should have a sound knowledge of the End-to-end Campaign life Cycle, starting with the planning of digital campaigns, buying, execution, and...

  • Media Buying

    5 days ago

    Gurgaon, Haryana, India vCommission Media Pvt Ltd Full time

    Day to day management of campaigns for across digital platforms Regular and adhoc reporting from Ad Platforms to provide insights and recommendations for various active campaigns. Campaign rollout and optimisation, including research, copywriting and trafficking. Manage daily spend in line with targets and monthly budgets Work closely with Account Managers...

  • Campaign Manager

    5 days ago

    Gurgaon, Haryana, India LCX Full time

    About LCX: is a secure and compliant platform for buying, selling, transferring, and storing digital currency. The LCX Exchange is a regulated trading venue offering a range of digital currencies. LCX is a Fintech company that focuses on tokenization of assets, utility and security token offerings and advanced trading tools. In 2020 LCX has gained regulatory...

  • Campaign Manager

    5 days ago

    Gurgaon, Haryana, India Mindshare Full time

    REPORTING OF THE ROLE This role reports to the Head of Programmatic 3 Best Things About The Job Work for the world's largest programmatic Media & Technology Platform globally. Consistently learn from the people leading the digital ad revolution Great work environment MEASURES OF SUCCESS In three months Be trained on the various...

  • Online Campaign Manager

    5 days ago

    Gurgaon, Haryana, India juSTa Hotels & Resorts Full time

    Job Title: Online Campaign ManagerCompany: jüSTa Hotels and ResortsLocation: Gurgaon, HaryanaAbout Us:jüSTa Hotels and Resorts is India's fastest growing small luxury hotel and resorts chain is a dynamic and innovative hotels company. We pride ourselves on delivering exceptional luxury hotels while fostering a culture of creativity, collaboration, and...

  • Online Campaign Manager

    5 days ago

    Gurgaon, Haryana, India juSTa Hotels & Resorts Full time

    Job Title: Online Campaign ManagerCompany: jüSTa Hotels and ResortsLocation: Gurgaon, HaryanaAbout Us:jüSTa Hotels and Resorts is India's fastest growing small luxury hotel and resorts chain is a dynamic and innovative hotels company. We pride ourselves on delivering exceptional luxury hotels while fostering a culture of creativity, collaboration, and...

  • Sr. Traditional Media Planner

    5 days ago

    Gurgaon, Haryana, India Havas Media Network India Full time

    JOB SUMMARY: A Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. Media Planners apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand. KEY...

  • Senior Media Planner

    5 days ago

    Gurgaon, Haryana, India Havas Media India Pvt Ltd Full time

    Description : Mission & Responsibilities Building logical plan for given brand objectives with basic hygiene which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness Scheduling the plan as per different parameters in order to achieve greater visibility Campaign tracking, measurement, evaluation and reporting...

  • Social Media Manager

    5 days ago

    Gurgaon, Haryana, India Eighty Twenty Digital Full time

    We are an integrated digital communications agency using strategy, creativity & technology to deliver the best ideas to help maximize business impact & ROI for our clients. Our core offering includes brand planning & strategy, creative storytelling, content creation, social media, brand and product films, Website design & development, CX, eCommerce...

  • Social Media Manager

    5 days ago

    Gurgaon, Haryana, India The Alpha Agency Full time

    Introduction:We are looking for a dynamic and results-driven Social Media Manager to join our creative marketing agency. As a Social Media Manager, you will be responsible for successfully executing social media campaigns for multiple brands. Your role will encompass responsibilities including understanding the client's needs, planning, overviewing the...