Regional Sales Manager-East-FMCG-Foods

3 weeks ago


Kolkata, India Symbiosis Management Consultants Full time

Role & responsibilities

  • Preparing monthly sales plan along with sales schemes based on the annual plan (Volume)
  • Preparing sales forecast for the current month (package and product mix)
  • Forwarding sales plan and sales forecast given to ASM's
  • Collecting competitor pricing and send it to Commercial department
  • Discussing with commercial department in order to fix the price of various oils
  • Analyzing and reviewing the market feedback
  • Formulating the sales strategy based on the feedback analysis
  • Planning and budgeting various trade promotion activities (distributor & retailers)
  • Monitoring and measuring impact of various trade promotions
  • Studying distributor wise, sales officer wise performance data submitted by ASM
  • Taking stock data from distributors and arriving at the secondary sales for the period
  • Visiting to the distributor/trade
  • Monitoring performance of ASM's ,SO's and ESM's for corrective measures
  • Taking part in the selection process of Sales Officers, ASM's
  • Monitoring stock and sales from depots
  • Monitoring and collecting the outstanding payment from distributors
  • Providing training to the field force and arranging monthly meetings
  • Preparing monthly reports on primary and secondary sales, distribution, impact of trade promotion/ trade spend


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