Brand Manager

3 weeks ago

Bengaluru, India Fossil Group Full time

We are seeking a dynamic and passionate Manager Brand Marketing to join our marketing team at Fossil Group India. In this role, you will manage brand strategy and marketing communication across a portfolio of iconic fashion and lifestyle brands, including Emporio Armani, Armani Exchange, and others. You will drive innovative campaigns, oversee celebrity endorsements, and work cross-functionally with internal and external stakeholders to ensure alignment with brand ethos and business goals.
Key Responsibilities

  • Brand Management: Own and execute annual brand strategy and communications while ensuring consistency with global guidelines and brand integrity. Build awareness by highlighting unique brand positioning and value.
  • Customer Analysis: Identify customer insights, define buyer personas, and tailor brand communication to target audience preferences.
  • Marketing Campaigns: Plan, create, and execute end-to-end brand-led campaigns, integrating creative direction, storytelling, and on-ground activation.
  • PR & Events: Lead PR-led campaigns, seasonal events, and special launches in collaboration with agencies and media partners.
  • Digital Marketing: Collaborate across teams to support integrated communication across print, CRM, digital, social media (Facebook, Instagram, LinkedIn, Twitter), and influencer marketing.
  • Celebrity Management: Manage relationships and deliverables for celebrity brand ambassadors. Coordinate photo/video shoots and seasonal campaigns.
  • Stakeholder Management: Work closely with internal teams (e.g., Sales, Ecom, Creative) and external partners (e.g., agencies, vendors, regional/global brand teams) to drive execution and manage approvals, costing, and reporting.
  • Reports & Insights: Track campaign performance, analyze results against industry benchmarks, and recommend optimizations based on competitive intelligence.

Required Qualifications

  • MBA from a premier institute with 5–10 years of experience in brand marketing or communications.
  • Strong understanding of brand strategy, consumer behavior, and media planning.
  • Experience managing celebrity endorsements, digital campaigns, and PR events.
  • Hands-on knowledge of social and digital marketing platforms and tools.
  • Skilled in stakeholder management with strong cross-functional collaboration abilities.
  • Excellent communication skills – written and verbal.
  • Proficiency in Microsoft Excel, PowerPoint, and Word.
  • Self-motivated, eager to learn, and comfortable in a fast-paced, evolving environment.

Why Fossil Group?
At Fossil, we foster a creative, dynamic, and inclusive work culture. We believe in investing in our people and empowering them to grow in their careers. Join us to be part of a team that's shaping the future of fashion and technology.

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