Associate - Business Development

4 days ago

Nagercoil, India Panacorp Software Solutions Full time

Key Responsibilities:

Lead Generation & Customer Engagement:

  • Identify and generate leads through digital marketing campaigns, cold calling, and email outreach.

  • Engage with potential customers to understand their needs and provide relevant product or service information.

  • Qualify leads and schedule meetings or product demos for the sales team.

Marketing Campaign Execution:

  • Support the execution of marketing campaigns, including email marketing, social media promotions, and content marketing.

  • Collaborate with the digital marketing team to track campaign performance and optimize strategies.

  • Assist in content creation, including writing promotional emails, social media posts, and marketing materials.

Market Research & Analysis:

  • Conduct market research to identify trends, customer preferences, and competitor activities.

  • Provide insights and recommendations to improve marketing strategies.

  • Maintain and update customer databases with relevant information.

Sales Support & Coordination:

  • Work closely with the sales team to align marketing efforts with business goals.

  • Provide necessary marketing materials and presentations to support the sales process.

  • Follow up with leads and prospects to ensure continuous engagement.

Reporting & Performance Monitoring:

  • Track and report on marketing campaign performance and lead conversion rates.

  • Analyze key metrics and provide insights for future marketing strategies.

  • Prepare reports and presentations for management.

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