Zonal Business Manager
4 weeks ago
Role Objective:
Responsible for business delivery through dealer engagement and demand generation with contractors.
Key Responsibilities :
Dealer Engagement & Loyalty :
- Inculcate the town blueprinting methodology in the zone leading to adequate addressability and extraction in target towns
- Choose and appoint the right channel partners.
- Engage on key discussions related to loyalty program and key sites.
- Design and execute dealer engagement programs
Product Development through Field Marketing :
- Responsible for development of BTL planning – Approach and BTL budgets in line with the Business Strategy, business plans, Corporate BTL guidelines and inputs from National Business Development Manager.
- Responsible for communication & alignment of the above plans & budgets with the Field teams.
- Ensure execution of the plans to the agreed Field Marketing budgets and address exceptions for closure
- Evolve effective ways of working for SDE’s and Site Specialists viz., site working module and contractor engagement module.
User Engagement :
- Understanding of End Users / Key Influencers of the product line with key attributes what the end user is influenced / looks for in the product line, develop meaningful segmentation and roll out relevant modules.
- Continuous research & in-sighting for refinement of the module, product offering and communication.
- Responsible for systematic creation of End User database and ensure sufficiency (where sufficiency is measured with respect to End user norms at a town level) in all relevant towns, mapped to relevant dealer set in m-POWER system as per division guidelines.
User Loyalty :
- Design User Loyalty schemes and tier benefits
- Drive adoption of user loyalty programs
- Leverage loyalty program to drive engagement with contractor and gain share of usage.
Team Building and Training :
- Recruit,inspire and coach the team to maximize efficiency and effectiveness.
- Ensure that the team is trained on product knowledge, application and complaint handling.
- Ensure training on and adoption of effective ways of working.
Education : MBA-Full time from Tier 1 Business School with 5+ years and Tier 2 B-School with 8+ years experience, Experience in both Dealer Management and Demand Generation
Extensive Team Handling Experience.
Industry : Paints,Construction Chemicals, Bath Fittings.
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