Opening as Business Development manager

3 weeks ago


Srinagar, India Astral Adhesives Full time

Role & responsibilities

To generate the pull of the products from the users by creating awareness on the features & specifications of products
• Establishing brand positioning in the market through promoting the USPs of the brands over the competitor brands
• Developing the loyalty with the users for repeating the purchase and thereby creating tertiary visibility through loyalty programs

Market Development 1. Market Development of company's products and enhancement of sales through various marketing initiatives/drives 2. Driving Marketing Initiatives like- Counter meet, user meet etc. 3. Business development through market visit at Retailers/End Users/site User & Influencers Development 4. User Development of Key Outlets 5. End Users' Development through trainings as well as product application trials. 6. Influencers connect on product specifications 7. Assistance to Sales team/Retailers/End Users etc. for solving market related issues like- product, product quality and application at user and site level. Key retailers development 8. Connecting with key retailers for working on their user's development. 9. Driving focus product sales at key retailers. 10. Executing retailers specific needs based activity for User conversion. Training & Development 11. Providing training to sales officers & end users (Product Knowledge / Application Training / Planning & Implementation of Market Development Module / Conducting User Development Meets) 12.Joint working with sales officers to identify the concern areas and take corrective action for development on market development areas.

Preferred candidate profile



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