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Head Of Product Marketing

2 months ago


Delhi, India Netcore Cloud Full time
Head - Product Marketing Mumbai, India | Marketing Team | Full-timeJob Description As a Product Marketing leader at Netcore, you will directly lead a talented product marketing team and cross-functional teams to develop differentiated product positioning, launch the products, increase product adoption, awareness and customer satisfaction globally. This includes Defining the Vision - develop product positioning, messaging and value propositions that differentiate solutions in the marketplace. Making an enterprise SaaS product successful in the market in collaboration with product, marketing, sales & CSM teams.Key Responsibilities ● Build long-term strategies for the product positioning by leveraging global customer reach across all channels.● Provide inputs and build strategies for product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.● Define team's strategy, budget, hiring and OKR's to build and measure team results.● Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly● Understand market trends, customer requirements, usage and buying behavior to better identify market opportunities and customer demand for product offerings● Define and execute the Product marketing strategy in partnership with Sales, Public Relations, and global teams to ensure alignment of common goals● Forecast monthly and quarterly pipeline goals for inbound and outbound sales engines● Analyze and report on marketing campaigns' effectiveness, identifying areas for improvement and optimization● Build and own product adoption and user engagement strategies● Undertaking Competitive/Market Intelligence studies for competitor comparison, product positioning, content strategy, brand image, product roadmap and industry reports.● Undertaking brand strategy and communication exercises, consumer behavior studies to understand product usage, uncover industry use cases, product industry fitment, user feedback, NPS, ICP/buyer persona and UX/UI studies.Preferred Qualifications ● 18+ years of experience in core product marketing across GTM, Sales Enablement, Evangelism, Product Adoption and Customer Marketing● MarTech Experience is a Plus● Team Handling experience of 5+ years in B2B SaaS function● 5+ years of experience of working in SaaS (software as a service) industry● Ability to influence teams at the business unit level● Expertise with Product Company and Consumer Based customers● Should have represented the company at conferences, podcasts or other large scale activations.Why Netcore? Being first is in our nature. Netcore Cloud is the first and leading AI/ML-powered customer engagement and experience platform (CEE) that helps B2C brands increase engagement, conversions, revenue and retention. Our cutting-edge SaaS products enable personalized engagement across the entire customer journey and build amazing digital experiences for businesses of all sizes.Headquartered in Mumbai, we have our global footprint in 20+ countries worldwide across Americas, EU and SEA.Our Customer Engagement and Experience platform includes 6 products – Customer Engagement, Email, Personalization, Product Experience, Customer Data platform (CDP) & Raman – our AI engine. We currently work with 5000+ enterprise brands across 20 countries and serve more than 70% Unicorns in India, making us among the top-rated customer engagement & experience (CEE) platform.What’s in it for you?-

Immense growth, continuous learning and connecting with the top-notch brands-

Work with some of the most innovative brains.-

Medium to adopt to latest SaaS tools and work with agencies in the US.-

Opportunity to explore your entrepreneurial mindset.-

Open culture where your creative bug gets activated.-

Gateway to build your own network amongst CMO’s, CPO’s & Founders across globe.Additional Information: Netcore is certified as a Great Place to Work for five consecutive years and only reinforces Netcore’s principle of being a people-centric company – where you will not be just an employee but a family member of the organization. A career at Netcore is more than just a job — it’s an opportunity to shape the future.If this sounds like a company you would like to be a part of, and a role you would thrive in to create impact, apply now