Head of Product Marketing-Schools

2 weeks ago

Delhi, Delhi, India Cambridge University Press Full time

Job Title: Head of Product Marketing-Schools

Department / Business Unit: Marketing

Location: Delhi

Reports to (job title): VP Marketing - South Asia

Key Responsibilities:

  • Develop and execute a best-in-class product marketing strategy for Cambridge K, ELT, and International Schools in India and South Asia.
  • Lead a team of product marketers to drive product marketing efforts.
  • Drive inbound and outbound marketing efforts to create a robust lead generation engine for K, ELT, and International Schools business teams.
  • Be the product champion and help inform the overall marketing strategy with valuable product marketing intelligence.
  • Establish thought leadership for the various products and programs through powerful content management.
  • Plan and deliver effective webinars to showcase products to prospects.
  • Develop and grow thriving school communities for relationship and product penetrations.
  • Maximise value through innovative online and offline event marketing and brand activations.
  • Conduct customer research to build detailed customer and stakeholder personas and gain a deep understanding of the markets served.
  • Build and maintain a competitor comparison matrix to inform new product development.
  • Develop product positioning and messaging that resonates with customers and differentiates products from competitors.
  • Work closely with sales and marketing teams to create and support the go-to-market strategy.
  • Present to the Chief Marketing Officer and Regional Director of Business.

Role Requirements:

  • Strategic thinking and exceptional problem-solving abilities.
  • Ability to understand and articulate solutions and concepts.
  • Data-driven, measured, and results-focused.
  • Experience in presenting product marketing plans and concepts at the board level.
  • Strong understanding of all elements of the product marketing process.
  • Excellent communication skills, presentation, and proposal development capabilities.
  • Undergraduate degree with a Master's in Marketing/Business Management.
  • Years of experience with product marketing and product development, preferably in the Schools Education Sector with leading brands.
  • Demonstrable experience with determining product-market fit and delivering products to market.
  • Product marketing leadership experience, having led a team of product managers.
  • A highly analytical approach and ability to think out of the box.
  • Ability to lead and communicate cross-functionally with sales, operations, and other functional departments.
  • Sense of ownership and pride in performance and its impact on the company's success.
  • Critical thinking and problem-solving skills.
  • Team player.
  • Good time-management skills and ability to multitask.
  • Great interpersonal and communication skills.
  • Ability to manage both stress and ambiguity.

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