Head of Product Marketing-Schools

3 weeks ago

Delhi, Delhi, India Cambridge University Press Full time

Job Title: Head of Product Marketing – Schools

As the Head of Product Marketing for Schools at Cambridge University Press & Assessment, you will be responsible for developing and executing a best-in-class product marketing strategy to improve the success and penetration of our programs in the market in India and South Asia.

Key Responsibilities:

  • Own and execute product marketing strategy aligned to the annual business plans of Cambridge K, ELT and International Schools.
  • Lead, develop and inspire a team of product marketers.
  • Drive inbound and outbound marketing efforts to create a robust lead generation engine for K, ELT and International Schools business teams.
  • Be the product champion, helping inform the overall marketing strategy with valuable product marketing intelligence.
  • Establish thought leadership for the various products and programs through powerful content management.
  • Plan and deliver effective webinars and leverage video and testimonial marketing to showcase products to prospects.
  • Develop thriving school communities for relationship and product penetrations.
  • Maximise value through innovative online and offline event marketing and brand activations.
  • Conduct customer research, build detailed customer personas and gain a deep understanding of the markets served to execute best-in-class marketing activities.
  • Build and maintain a competitor comparison matrix, using intelligence to inform new product development and implement strategies.
  • Develop product positioning and messaging, including differentiators and use cases.
  • Work closely with sales and marketing teams to create and support the go-to-market strategy.
  • Manage stakeholders, presenting to the Chief Marketing Officer and Regional Director of Business.

Requirements:

  • Strategic thinking and problem-solving abilities.
  • Exceptional leadership and communication skills.
  • Data-driven, measured and results-focused.
  • Experience in presenting product marketing plans and concepts at the board level.
  • Strong understanding of the product marketing process.
  • Excellent communication and presentation skills.
  • Undergraduate degree with a Master's in Marketing or Business Management.
  • Minimum years of experience in Product Marketing and Product Development, preferably in the Schools Education Sector with leading brands.

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