Product Marketing Generalist

3 weeks ago

Greater Bengaluru Area, India Taglynk Full time
  • Develop a deep understanding of the user and their pain points. Learn about various aspects of our product, its features, and the value proposition.
  • This would include conducting primary research to gather data, insights, and information from internal and external stakeholders.
  • Develop product messaging and positioning that sets us apart from competitors and demonstrates an understanding of our customers’ needs.
  • Create and optimize various forms of product marketing collateral, constantly keeping in mind our ICP and buyer persona.
  • Develop and optimize website content covering product features, benefits, and value propositions, ensuring alignment with the buyer’s journey and enhancing user engagement and conversion rates.
  • Conduct competitive analysis and create comparison pages, battle cards, and other sales collaterals to better equip the sales team for competitive conversations.
  • Develop video scripts and collaborate with video editors/designers to produce engaging videos, ensuring alignment with brand messaging and target audience.
  • (Engineering as Marketing) Create practical, accessible tools or resources (e.g., calculators, templates, extensions) to attract and engage the target audience, generate leads, and establish authority in the industry.
  • Create design briefs for product illustrations, collaborating with designers to visually communicate key features and benefits in line with the product's messaging and target audience.
  • (Product Newsletter) Own product updates and newsletters to keep the pipeline informed of the latest developments, new features, and improvements.
  • Write compelling case studies that showcase the product's impact and align with key messaging to support sales and marketing efforts.
  • Create and manage product marketing blogs that educate and engage the target audience, emphasizing product benefits, industry insights, and customer pain points to drive awareness and lead generation.
  • Educate internal and external stakeholders on product features and benefits.
  • Develop and execute go-to-market strategies, including messaging and content creation for product and feature launches, while optimizing for revenue, win rates, product launch metrics (trials/demos, content views, website traffic), organic lead generation, and customer adoption.
  • Develop and implement influencer marketing strategies.
  • Organize impactful webinars and offline events.
  • Forge strategic partnerships to expand Zenskar's market presence and generate high-quality leads.
  • Lead organic review campaigns on G2/Capterra/Gartner Peer Network.

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