Product Marketing Specialist

3 weeks ago


Bengaluru, Karnataka, India Taglynk Full time
Product Marketing Generalist

At Taglynk, we're seeking a highly skilled Product Marketing Generalist to join our team. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies for our products, including messaging and content creation for product and feature launches.

Key Responsibilities:

  • Develop a deep understanding of our users and their pain points, and use this knowledge to create effective product messaging and positioning.
  • Conduct primary research to gather data, insights, and information from internal and external stakeholders, and use this information to inform product marketing decisions.
  • Create and optimize various forms of product marketing collateral, including website content, product sheets, and sales enablement materials.
  • Develop and execute influencer marketing strategies to reach new audiences and generate high-quality leads.
  • Organize impactful webinars and offline events to educate and engage our target audience.
  • Forge strategic partnerships to expand our market presence and generate high-quality leads.
  • Lead organic review campaigns on G2/Capterra/Gartner Peer Network to increase our online visibility and credibility.

Requirements:

  • Proven experience in product marketing, with a strong understanding of go-to-market strategies and product launch planning.
  • Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
  • Strong analytical and problem-solving skills, with the ability to collect and analyze data to inform product marketing decisions.
  • Ability to think creatively and develop innovative solutions to complex problems.


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