Head of business strategist

3 weeks ago


Jaipur, India Suncrypto Full time

Core Responsibilities- Develop and execute comprehensive marketing and business growth strategies aligned with Sun Crypto’s short- and long-term goals.- Lead and manage the Marketing Team, including hiring, mentoring, performance tracking, and ensuring alignment across brand, growth, and communication functions.- Lead cross-functional teams across marketing, product, compliance, and technology to deliver integrated campaigns and data-backed business decisions.- Design and optimize monetization models, fee structures, and referral programs to maximize revenue and user lifetime value.- Plan and execute Go-to-Market (GTM) strategies for new features, listings, and product launches across Spot, Futures, and Web3 ecosystems.- Oversee brand positioning, public relations, and partnerships to build market credibility and strengthen Sun Crypto’s brand identity.- Manage user acquisition and retention funnels through performance marketing, growth hacking, community engagement, and automation.- Drive data-driven insights and reporting, establishing KPIs and dashboards to monitor marketing ROI, CAC/LTV, and campaign performance.- Collaborate with leadership on strategic business expansion — identifying new market opportunities, partnerships, and regional growth avenues.- Work closely with compliance and legal teams to ensure all campaigns adhere to FIU-IND, PMLA, and advertising guidelines.Required Skills & Qualifications- 7–8 years of experience in business strategy, growth, or marketing roles within Crypto, Fin Tech, or Stock Brokerage sectors.- Proven track record of leading cross-functional teams and strategic projects with measurable business outcomes.- Strong analytical, financial modeling, and decision-making skills using data insights to drive growth strategies.- Bachelor’s degree or higher in Business, Finance, Economics, or related discipline.- Deep understanding or keen interest in blockchain, cryptocurrencies, De Fi, and evolving regulatory landscapes.- Demonstrated experience in designing monetization models, referral systems, and fee optimization frameworks.- Hands-on experience with growth hacking, funnel optimization, and performance marketing.- Exceptional communication, negotiation, and stakeholder management abilities.- Proficiency in Google Analytics, Mixpanel, Tableau, or similar analytics platforms for data visualization and performance tracking.- Working knowledge of CRM and automation tools for campaign execution and retention.- Strong grasp of community-driven marketing via Telegram, X (Twitter), Discord, and influencer collaborations.- Ability to craft and manage public relations, crisis communications, and thought-leadership initiatives.- Experience managing marketing budgets, tracking ROI, and aligning spend with strategic business outcomes.- Collaborative mindset with the ability to work effectively with Product, Compliance, Legal, Finance, and Tech teams.


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