Head Of Business Strategist

4 weeks ago


Jaipur, India Suncrypto Full time

Core Responsibilities - Develop and execute comprehensive marketing and business growth strategies aligned with SunCrypto’s short- and long-term goals. - Lead and manage the Marketing Team, including hiring, mentoring, performance tracking, and ensuring alignment across brand, growth, and communication functions. - Lead cross-functional teams across marketing, product, compliance, and technology to deliver integrated campaigns and data-backed business decisions. - Design and optimize monetization models, fee structures, and referral programs to maximize revenue and user lifetime value. - Plan and execute Go-to-Market (GTM) strategies for new features, listings, and product launches across Spot, Futures, and Web3 ecosystems. - Oversee brand positioning, public relations, and partnerships to build market credibility and strengthen SunCrypto’s brand identity. - Manage user acquisition and retention funnels through performance marketing, growth hacking, community engagement, and automation. - Drive data-driven insights and reporting, establishing KPIs and dashboards to monitor marketing ROI, CAC/LTV, and campaign performance. - Collaborate with leadership on strategic business expansion — identifying new market opportunities, partnerships, and regional growth avenues. - Work closely with compliance and legal teams to ensure all campaigns adhere to FIU-IND, PMLA, and advertising guidelines. Required Skills & Qualifications - 7–8 years of experience in business strategy, growth, or marketing roles within Crypto, FinTech, or Stock Brokerage sectors. - Proven track record of leading cross-functional teams and strategic projects with measurable business outcomes. - Strong analytical, financial modeling, and decision-making skills using data insights to drive growth strategies. - Bachelor’s degree or higher in Business, Finance, Economics, or related discipline. - Deep understanding or keen interest in blockchain, cryptocurrencies, DeFi, and evolving regulatory landscapes. - Demonstrated experience in designing monetization models, referral systems, and fee optimization frameworks. - Hands-on experience with growth hacking, funnel optimization, and performance marketing. - Exceptional communication, negotiation, and stakeholder management abilities. - Proficiency in Google Analytics, Mixpanel, Tableau, or similar analytics platforms for data visualization and performance tracking. - Working knowledge of CRM and automation tools for campaign execution and retention. - Strong grasp of community-driven marketing via Telegram, X (Twitter), Discord, and influencer collaborations. - Ability to craft and manage public relations, crisis communications, and thought-leadership initiatives. - Experience managing marketing budgets, tracking ROI, and aligning spend with strategic business outcomes. - Collaborative mindset with the ability to work effectively with Product, Compliance, Legal, Finance, and Tech teams.


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