Head Of Business Strategist

4 weeks ago


Jaipur, India Suncrypto Full time

Core ResponsibilitiesDevelop and execute  comprehensive marketing and business growth strategies  aligned with SunCrypto’s short- and long-term goals.Lead and manage the Marketing Team , including hiring, mentoring, performance tracking, and ensuring alignment across brand, growth, and communication functions.Lead  cross-functional teams  across marketing, product, compliance, and technology to deliver integrated campaigns and data-backed business decisions.Design and optimize  monetization models , fee structures, and referral programs to maximize revenue and user lifetime value.Plan and execute  Go-to-Market (GTM)  strategies for new features, listings, and product launches across Spot, Futures, and Web3 ecosystems.Oversee  brand positioning, public relations, and partnerships  to build market credibility and strengthen SunCrypto’s brand identity.Manage  user acquisition and retention funnels  through performance marketing, growth hacking, community engagement, and automation.Drive  data-driven insights and reporting , establishing KPIs and dashboards to monitor marketing ROI, CAC/LTV, and campaign performance.Collaborate with leadership on  strategic business expansion  — identifying new market opportunities, partnerships, and regional growth avenues.Work closely with compliance and legal teams to ensure all campaigns adhere to  FIU-IND, PMLA, and advertising guidelines .Required Skills & Qualifications7–8 years of experience  in business strategy, growth, or marketing roles within  Crypto, FinTech, or Stock Brokerage  sectors.Proven track record of  leading cross-functional teams and strategic projects  with measurable business outcomes.Strong  analytical, financial modeling, and decision-making skills  using data insights to drive growth strategies.Bachelor’s degree or higher in  Business, Finance, Economics, or related discipline .Deep understanding or keen interest in  blockchain, cryptocurrencies, DeFi, and evolving regulatory landscapes .Demonstrated experience in  designing monetization models , referral systems, and fee optimization frameworks.Hands-on experience with  growth hacking, funnel optimization, and performance marketing .Exceptional  communication, negotiation, and stakeholder management  abilities.Proficiency in  Google Analytics, Mixpanel, Tableau , or similar analytics platforms for data visualization and performance tracking.Working knowledge of  CRM and automation tools  for campaign execution and retention.Strong grasp of  community-driven marketing  via Telegram, X (Twitter), Discord, and influencer collaborations.Ability to craft and manage  public relations, crisis communications, and thought-leadership initiatives .Experience managing  marketing budgets , tracking ROI, and aligning spend with strategic business outcomes.Collaborative mindset with the ability to work effectively with  Product, Compliance, Legal, Finance, and Tech  teams.


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