Paid Media executive

2 weeks ago


Mumbai, India ScaleneWorks Full time

Job Title: Manager- SEM (Google Ads & Facebook Ads)
Job Description
As an Account Manager specializing in Search Engine Marketing (SEM), you will play a pivotal role in managing
and optimizing Google Ads and Facebook Ads campaigns for our diverse portfolio of clients. Your responsibilities will include:
Strategic Planning:Develop and implement effective strategies for Google and Facebook accounts to meet
client objectives. Campaign Execution: Execute tests, analyze data, and identify trends to maximize ROI in paid search
campaigns. Analytics and Reporting: Track, report, and analyze website analytics along with PPC initiatives, providing
insights to stakeholders. Budget Management
Monitor and manage campaign expenses, ensure adherence to budget constraints, estimate monthly costs, and
reconcile any discrepancies. Optimization: Optimize copy and landing pages for paid search engine marketing campaigns, ensuring optimal
performance. Keyword Management: Perform ongoing paid keyword discovery, expansion, and optimization to enhance
campaign effectiveness. Competitor Analysis: Research and analyze competitor advertising links to stay ahead in the digital landscape. Facebook & Google Ads Optimization: Constantly refine and optimize campaigns on both Facebook and
Google Ads platforms for improved results.
If you possess the skills and experience required for this exciting opportunity, we invite you to revert to this
message expressing your interest. Join us and be part of a dynamic team driving digital excellence



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