Product Marketing Manager

4 weeks ago

india Onsurity Full time

Onsurity is a trailblazing HealthTech company, dedicated to offering comprehensive employee healthcare on a monthly subscription basis, specifically tailored for SMEs, MSMEs, Startups, and expanding businesses. With our reach spanning over 5000 businesses and impacting 1+ million lives. We leverage cutting-edge technology and a customer-centric approach to transform the way healthcare services are accessed and delivered.



Role Description:


As a Product Marketing Manager at Onsurity, you will play a pivotal role in developing and executing strategic marketing plans to drive product awareness, adoption, revenue growth, and market share. You’ll play a key role in. This position is a key link between our end customers and product development teams, ensuring that our products meet customer needs and are effectively brought to market.



Key Responsibilities:


Product Positioning: Developing and implementing effective strategies to position Onsurity's products among our B-2-B and B-2-B-2-C clients, highlighting unique selling points and addressing customer pain points.

Messaging and Communication: Creating compelling messaging and communication materials to effectively convey the value proposition of Onsurity's products to the target audience.

Go-to-Market Strategy : Collaborating with cross-functional teams to plan and execute successful product launches, considering factors such as pricing, distribution channels, and promotional activities.

Customer Insights: Gathering and analyzing customer feedback to gain insights into user preferences and behavior, informing product improvements and marketing strategies.

Content Creation: Developing high-quality content, including product collateral, website content, and sales presentations, to support marketing efforts and enhance brand awareness.

Competitive Analysis : Monitoring and analyzing the activities of competitors, staying informed about market dynamics, and adjusting strategies accordingly.

Market Research: Conduct thorough market research to understand industry trends, customer needs, and competitive landscapes.

Cross-Functional Collaboration: Working closely with product development, sales, and other departments to ensure alignment between product goals and overall business objectives.

Performance Metrics: Establishing and tracking key performance indicators (KPIs) to measure the success of marketing campaigns and overall product performance.


Qualifications:


Minimum 4-5 years of experience in product marketing role.

Bachelor's/master's in marketing, Business, or a related discipline. MBA preferred.

Demonstrated expertise in product marketing, especially in B-2-B-2-C segment.

Superior analytical, research, and communication skills.

A content-focused approach, emphasizing awareness and adoption.

Proficiency with tools like CleverTap, HubSpot and LeadSquared.

Aptitude for cross-team collaboration.



If you are a creative and results-oriented individual with a passion for product marketing, we want to hear from you Join our team and be a part of our journey to drive innovation and success.

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