Product Marketing Specialist

3 weeks ago


india Simbian Full time

Simbian is a fast-growing cybersecurity company that is revolutionizing the industry with AI-powered solutions. We are seeking a Product Marketing Specialist to join our dynamic team.

As a Product Marketing Specialist at Simbian, you will be responsible for driving the go-to-market strategy for our innovative security products and solutions. You will collaborate with cross-functional teams including Product Management, Sales, and Marketing to create compelling messaging and positioning that resonates with our target audience.

Your role will involve market research, competitive analysis, and customer insights to develop effective marketing campaigns and collateral. You will craft persuasive narratives that clearly communicate the value proposition of our products and drive demand generation activities.

Responsibilities

  • Define the TAM and SAM for the product line and identify the target market and segments. Define and iterate on the positioning and messaging of our products to meet overall business targets.
  • Thoroughly understand market segments, their needs, buyer personas and their journeys, and vendorscape to build deeply persuasive and differentiated messaging, content and assessments.
  • Managing, planning, and coordinating content strategy ensuring it aligns with marketing and commercial objectives and target audience (including SEO optimisation)
  • Drive 360-degree content creation initiatives across the website and social media platforms.
  • Conduct rapid experimentation, analyse data outcomes, and continuously optimise to achieve goals.
  • Plan, execute, and monitor short-form copywriting.
  • Assist in the development of marketing campaigns and lead generation initiatives

Requirements

  • 2+ years of experience in product marketing in the cybersecurity or technology industry
  • Exposure to cybersecurity products in a strategy/marketing/product capacity
  • You are curious about metrics, execution processes, macro trends
  • Proven track record of developing and executing go-to-market plans for complex software products
  • Ability to distill complex technical concepts into clear and compelling messaging
  • Strong analytical and research skills to understand market trends and customer insights
  • Excellent written and verbal communication skills
  • Experience working cross-functionally with Product Management, Sales, and Marketing teams
  • Self-starter with the ability to work independently and prioritize tasks


  • India Muvi.com Full time

    Product Marketing SpecialistWe are looking for a product marketing specialist to join our marketing team. You will help us with the messaging and positioning of our products and their features, and preparing sales collateral. Responsibilities:Own the overall product messaging and positioning w.r.t to the overall market and specific industry verticals. BTW,...


  • India Muvi.com Full time

    Product Marketing Specialist We are looking for a product marketing specialist to join our marketing team. You will help us with the messaging and positioning of our products and their features, and preparing sales collateral.  Responsibilities: Own the overall product messaging and positioning w.r.t to the overall market and specific industry verticals....


  • india Muvi.com Full time

    Product Marketing SpecialistWe are looking for a product marketing specialist to join our marketing team. You will help us with the messaging and positioning of our products and their features, and preparing sales collateral.  Responsibilities: Own the overall product messaging and positioning w.r.t to the overall market and specific industry verticals....


  • india Meshroad Marketing Full time

    Company Description At Meshroad Marketing, we are a full-service digital agency that offers web design and development, marketing, and branding services. We pride ourselves on our creativity, technology expertise, and business-minded approach to help clients unlock value through innovative solutions. Role Description This is a full-time remote role for a...


  • india Unazo Global Pvt Ltd Full time

    Company Description Unazo Global Pvt Ltd is a company dedicated to providing quality and healthy food products to customers. Our focus to create, process, package healthy nuts, seeds and dried fruits products under the brand MahaaRajaa - Nourishment for Life. Role Description This is a full-time on-site role for a Product Marketing Specialist. The Product...

  • Marketing Specialist

    23 hours ago


    india Zoho Corporation B.V. Full time

    Job Description Our UK team is looking for a Marketing Specialist to support our growing set of products in Europe. The Marketing Specialist is responsible for end-to-end marketing campaigns, aiming to increase the adoption of products and portfolios in the UK.Are you a dynamic and enthusiastic Marketing Specialist, eager to support our marketing efforts? Do...


  • india Deltek Full time

    22-Feb-2024 Sr. Product Marketing Specialist – Government Contracting India-Remote 9103BR Company Summary


  • India AITA Fly Full time

    "Company Description we suggest you enter details hereRole Description This is a part-time remote role for a Sales and Marketing Specialist. The Sales and Marketing Specialist will be responsible for conducting market research, developing sales strategies, creating marketing campaigns, and managing client relationships. They will also collaborate with...


  • india AITA Fly Full time

    "Company Descriptionwe suggest you enter details hereRole DescriptionThis is a part-time remote role for a Sales and Marketing Specialist. The Sales and Marketing Specialist will be responsible for conducting market research, developing sales strategies, creating marketing campaigns, and managing client relationships. They will also collaborate with...


  • India AITA Fly Full time

    "Company Description we suggest you enter details here Role Description This is a part-time remote role for a Sales and Marketing Specialist. The Sales and Marketing Specialist will be responsible for conducting market research, developing sales strategies, creating marketing campaigns, and managing client relationships. They will also collaborate with...


  • india Bansal Productions Pvt Ltd Full time

    Company Description We suggest you enter details here. Role Description This is a full-time remote role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for implementing and managing digital marketing campaigns, including social media marketing, online marketing, and web analytics. They will also be responsible for...


  • india ARORAA REAL ESTATE Full time

    Company DescriptionWe suggest you enter details here.Role DescriptionThis is a full-time on-site role as a Sales and Marketing Specialist at Aroraa Real Estate located in Noida. As a Sales and Marketing Specialist, you will be responsible for managing and implementing marketing strategies, conducting market research, and analyzing customer behavior to drive...


  • india AiCademy Full time

    Company Description Chelsea AiCademy is an an exerienced recruiter that is part of ABAAM Group and AICA Australia, headquartered in Cochin, India is a market leader recruitment and immigration to various countries. We Role Description This is a full-time on-site role for a Digital Marketing Specialist located in Kochi. The Digital Marketing Specialist...


  • India Quantum Boost Full time

    Company DescriptionQuantum Boost empowers businesses to unlock their full potential through innovative marketing solutions and unparalleled customer service. Role DescriptionThis is a full-time remote entry-level role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for day-to-day tasks associated with digital...


  • india Quantum Boost Full time

    Company Description Quantum Boost empowers businesses to unlock their full potential through innovative marketing solutions and unparalleled customer service.   Role Description This is a full-time remote entry-level role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for day-to-day tasks associated with digital...


  • india ScS - Sofa Carpet Specialist Full time

    Department Business Reporting Employment Type Full Time Location Sunderland - Customer Support Centre Workplace type Hybrid Compensation £, / year Reporting To Head of Business Reporting What does the role involve? Who are we looking for? What’s in it for you? About ScS – Sofa Carpet Specialist We are one...


  • india ScS - Sofa Carpet Specialist Full time

    Department IT Employment Type Full Time Location Sunderland - Customer Support Centre Workplace type Hybrid Compensation £, / year Reporting To Head of Business Reporting What does the role involve? Who are we looking for? What’s in it for you? About ScS – Sofa Carpet Specialist We are one of the UK’s...


  • india Zamstars Full time

    Company Description Zamstars is a design-led business consulting firm located in the Greater Bengaluru Area. We specialize in delivering growth through contextual brand strategy, effective marketing, and predictable sales solutions. Our belief is that every business should provide a compelling brand experience for its customers, employees, vendors, and...


  • india Zamstars Full time

    Company Description Zamstars is a design-led business consulting firm located in the Greater Bengaluru Area. We specialize in delivering growth through contextual brand strategy, effective marketing, and predictable sales solutions. Our belief is that every business should provide a compelling brand experience for its customers, employees, vendors, and...


  • india HireX Full time

    Company Description HireX is a leading provider of recruitment solutions, dedicated to connecting exceptional talent with extraordinary opportunities. With a proven track record of success, HireX specializes in matching top-tier candidates with clients across various industries. The company is committed to excellence, integrity, collaboration, innovation,...