Product Marketer

1 month ago

India Reelo Technologies Full time

**Why Reelo**

In today’s customer centric world, it’s important for every business to market like the best brands in the world. As competition for customers’ attention increases, it has never been more important for small and mid-market F&B and retail businesses to have 360° view of the people that keep them in business. But collecting, understanding and taking action on customer data is riddled with market, resource, and technology challenges. Solving these challenges is why we get up in the morning.

Reelo is the new-age customer marketing platform for restaurant & retail businesses to grow their revenue, get more customers and build a stronger brand, in an incredibly simple manner.

We understand that it's easier than ever to start a restaurant & retail business, it’s harder than ever to grow it. Specifically, most of these businesses have two challenges with growth:
**1. Getting people to make their first purchase.**

**2. Getting those people to come back and buy again (and again and again).**

These businesses and their teams already have 1,000 things to do — wrestling with overly complicated marketing tools doesn’t need to get added to the list.

Our SaaS platform makes it fast & easy for businesses to understand more about their customers and continously engage with them in a smart & automated way - making them look like a professional without the effort. There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. For that, we’re building a strong, diverse team of curious, creative people who want to find purpose in their work and support each other in the process. If that sounds like you, we’d love to hear from you.

**The big picture about the role**

**Pretty simple - You own the product marketing piece.**

Create the product marketing strategy and execute it

Your focus will be on user retention and revenue growth.

Own the go-to-market strategy and drive high-quality execution across internal & partner teams

You will also get a chance to take a brand from 0 to 1.

**About the opportunity**

**What you’ll do?**

Educate our audience and customers on customer engagement and Reelo by creating educational product-led content to help merchants succeed with Reelo

Deeply understand the Reelo customer to understand key points in the customer journey and uncover insights that will drive activation and engagement

Optimize and add quality content for our website, blogs, videos, newsletters, in-product copy, drips etc and build engagement with our users across their lifecycle.

Develop value proposition and messaging for new features. Ensure all content is consistent in terms of Reelo's brand voice, style & stays true to our messaging goal.

Orchestrate product launches and customer communications

Leverage data to monitor how people are using Reelo, inflection points in their experience, and how we can drive activation and engagement

Create campaigns that engage, nurture, and grow our user base from signup all the way through monetization

Partner closely with other teams — including data, product, marketing, and sales — to serve the most effective content possible, share and respond to feedback, and strengthen our customer-facing efforts across the board

**You’ll be a great fit if**:
Awe-inspiring products stop you in your tracks. You talk non-stop about them, making other people also fall in love. You are passionate about doing stuff that drives audiences crazy and competitors scratching their heads.

You’re a long-term thinker. You have plans to make the product take over the world.

You're experienced with freemium business models and prior experience at lifecycle marketing - including impacting activation, upgrade, and retention metrics

You are able to distill complex information from multiple sources (other teams, customers, market, etc.) into clear, concise insights

You're fascinated by how people behave in product experiences, and have a scientific mindset about how to make even small changes in decision-making

You have strong cross-functional skills, including working with data, product, content and operations partners

**Why we think you should consider this role?**

You will help shape how product marketing should be done at Reelo

You will have a direct impact and influence on both our marketing and product development

You will work with a team of people who really care about small & mid-sized businesses and want to see them succeed. We are growing the team, so you will also experience how a company grows and scales.

You will be able to manage your own working hours and work from home.

If you don't think you meet all the criteria above but still are interested in the opportunity, please apply It's impossible for one person to check every box, and we're looking for someone who is willing to grow with us create impactful work

**Ready to apply**

Reelo has a positive, diverse, and supportive culture—w

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