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Demand Generation Specialist

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Roles and ResponsibilitiesDrive organization's demand generation strategies through paid digital marketing channelsBuild, manage and scale multiple paid acquisition channels like Google Ads, Bing Ads and LinkedIn Ads to achieve pipeline objectivesDevelop campaign strategies, design experiments and drive execution of campaigns through to completionMonitor and analyze full funnel marketing metrics to make data-driven decisions and identify opportunities to optimize different channelsIncrease efficiency of paid acquisition channels by continuously optimizing Cost Per Lead (CPL) and Cost Per Opportunity (CPO) metricsWork closely with the SDR team to maintain quality of leads generated via a consistent Lead to Opportunity conversion rateCollaborate with Product Marketing, Sales and other teams to continuously calibrate product positioning and messagingWork with external agencies whenever required to develop and execute paid campaignsDesired Candidate ProfileAbout 3 years of experience working on SEM and paid acquisition channels in a fast-paced environmentSome experience working in the B2B SaaS segment would be good to have, but not limitingSome experience working in an agency environment would be good to have, but not limitingAn analytical mindset to understand data, quickly identify opportunities, and optimize on the go