Senior Marketing Automation Specialist
5 days ago
If you are a current employee who is interested in applying to this position, please navigate to the internal Careers site to apply.
Role: Marketing Automation SpecialistExperience: 5 – 6 years
Location: Flexible to work in Global Shifts
About MarketStar
In everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies globally through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people and supporting them through mentorship, leadership, and career development programs. We provide service and support to our communities through the MarketStar Foundation.
Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and for being named a top employer. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.
We are excited to have you apply to join our MarketStar team and can’t wait to discuss how we can help you find growth
Job Summary
Marketing Automation Specialist, who will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.
Key Responsibilities
Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis. Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior. Design visually appealing email templates that are responsive across devices and browsers. Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates. Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI. Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.Key Skills
A bachelor’s degree in marketing, communications, or a related field. 5+ years of overall experience which includes email marketing & marketing automation Strong understanding of email marketing best practices, deliverability, GDPR, and CAN-SPAM compliance. Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact, and other marketing automation tools. Familiarity with HTML and CSS for email template customization. Proficiency in data analysis and reporting using tools such as Google Analytics. Being accustomed to A/B testing, Google Ads and other relevant advertising platforms.What’s in it for you
We are a rapidly growing organization with opportunities across the globe We believe in continuous learning and encourage our teams to do so through training programs that are catered to personal and professional development We are a people-first organization with policies and process that help you bring the best version of yourself into work.If you’re up for this job, go on and hit the “Apply Now” button
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