General Manager

2 days ago

Kharagpur, India Svaksha Distillery Ltd Full time

General Manager (Commercial)

Company Profile
Svaksha Distillery Ltd, is a subsidiary of BCL Industries Ltd, and is a leading distillery located in Kharagpur, West Bengal, with a production capacity of 300 KLPD. We are committed to producing high-quality Extra Neutral Alcohol (ENA), Ethanol and Distillers Dried Grains with Soluble (DDGS). With a strong focus on innovation and sustainability, Svaksha Distillery Ltd. is a pioneer in the distillery industry.

Basic Job Description
The General Manager (Commercial) will be responsible for overseeing all commercial activities of the distillery, including procurement, sales & marketing, logistics, vendor management, and overall commercial strategy. This role requires strong leadership, deep industry knowledge, and an ability to drive profitability and operational efficiency in alignment with business objectives.

Duties and Responsibilities

  1. Procurement & Vendor Management:

  2. Develop and implement procurement strategies for raw materials (molasses, grain, ENA, etc.), packaging materials, and other operational supplies.

  3. Negotiate contracts and build long-term relationships with key suppliers and vendors.

  4. Ensure timely procurement with cost optimization while maintaining quality standards.

  5. Sales & Marketing (Domestic & Export):

  6. Lead the sales strategy for ethanol, ENA, DDGS, CO2, and other by-products.

  7. Monitor market trends, competitor activities, and price dynamics.

  8. Explore new markets, develop customer base, and ensure timely order fulfillment.

  9. Logistics & Supply Chain:

  10. Optimize inbound and outbound logistics to reduce transportation costs and delivery times.

  11. Coordinate with transporters, warehouses, and distribution partners.

  12. Ensure compliance with government policies related to movement of excisable goods.

  13. Commercial Planning & Budgeting:

  14. Prepare commercial budgets and forecasts aligned with the companys financial objectives.

  15. Monitor commercial KPIs such as cost per litre, sales realization, inventory turnover, etc.

  16. Collaborate with finance team for costing, profitability analysis, and working capital management.

  17. Compliance & Documentation:

  18. Ensure adherence to government regulations related to excise, GST, pollution control, FSSAI, etc.

  19. Maintain accurate records for audits and statutory requirements.

  20. Coordinate with legal and regulatory bodies as necessary.

  21. Team Management & Leadership:

  22. Lead and develop a high-performing commercial team across procurement, sales, logistics, and support functions.

  23. Conduct regular performance reviews and training programs.
  24. Foster a culture of accountability, innovation, and continuous improvement

Qualifications and Requirements

  • MBA or equivalent in Marketing, Sales, or Business Administration from a reputed institution.
  • Strong understanding of regulatory frameworks governing the alcohol industry.
  • 15 years of experience in the distillery, sugar, ethanol, or FMCG sector with at least 5 years in a senior commercial leadership role.
  • Strong understanding of excise norms, ethanol policies, and industrial procurement.
  • Proven track record in negotiating large-scale contracts and achieving cost efficiency.

Job Location: Svaksha Distillery Ltd, Kharagpur.

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