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Head - Corporate Marketing

3 months ago

mumbai, India SUN PHARMA Full time

Position: Corporate Marketing & Branding Head

The individual would be responsible for setting up corporate marketing function for Sun Pharma & plan related activities/campaigns to strengthen corporate brand equity not just in India but globally. This is a leadership position that’ll involve development of strategic communication plan & ensure implementation through a team. He/she will be reporting directly to the CEO, India Business. This role will not be an individual contributor role.

Critical outcomes of this role:

Strategic Insight Development

Liaise with market research agencies to discover consumer insights for corporate communication Conduct regular assessment of stakeholder experience across various touchpoints Translate corporate philosophy & strategic direction into communicable plans

Corporate Campaign Design & Deployment

Develop core communication ideas/concepts for ATL Manage communication agencies for content creation & digital marketing Develop annual brand plan & ensure media planning

Corporate Digital Assets

Custodian of corporate websites & social media handles Design & develop digital activations with corporate messaging

Corporate Activations

Identify opportunities for corporate branding within existing activations Develop new brand properties that help strengthen Sun Pharma’s corporate brand imagery Ensure cross-functional integration for adoption of corporate branding guidelines across the organization

Corporate Brand Assets

Owner of corporate brand logo; develop brand guidelines Ensure compliance of corporate brand guidelines in all marketing & packaging material

Background:

Minimum 18 years of professional experience in building & scaling up corporate brands Strong PR experience in a leadership role will be preferred Proven track record in managing large brands Played an active role in formulating corporate communications strategy Educational Qualification: MBA (Premier B-Schools)