Lead -Marketing and Corporate Communications

1 month ago

Mumbai, India Intellectual Capital HR Consulting Pvt. Ltd. Full time

We are looking for a Lead -Marketing and Corporate Communications


You come in at a time where we are at an inflection point in our transformation journey – our focus on Marketing and Communications is taking center-stage and is absolutely key for the growth of our business.


Your work will help us increase brand awareness, acquire new customers, engage current customers and improve brand perception and likeability and thus impact business metrics directly.


As a Head of Marketing and Corp Communication, you will be part of the leadership team and will be reporting directly to the Chairperson and Managing Director of the organization.


Roles & Responsibilities:

  • Develop, implement and monitor brand and marketing strategy and plans, product concepts and promotional programmes for the group as a whole and for each business vertical to drive interest and sales
  • Responsible for all aspects of internal and external corporate communications
  • Generate revenue by increasing sales through successful marketing for the entire organization, using ATL and BTL activities across online and offline channels
  • Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans.
  • Overseeing the corporate website, Seo, email marketing, performance and social media marketing, affiliate marketing, content strategy, public relations, advertising, events and creative design
  • Work with vendors, agencies and other stakeholders involved in brand marketing, end to end, to ensure smooth execution of planned marketing campaigns
  • Manage a team of marketing professionals: digital team, brand managers, design, social media, content writers, PR, and executives, to ensure all marketing campaigns are in alignment with the core brand message
  • Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).


Does this sound like you?

  • Proven 10+ years of Marketing experience (a track record of delivery and rising through the ranks), ideally in the financial services / fintech industry showing increasing responsibility and rapid career progression
  • Strong leadership skills and ability to lead in a constantly evolving environment
  • Has built, led and developed marketing teams to be fit-for-purpose
  • Proven ability to design and coordinate marketing campaigns across traditional and modern channels
  • Experienced marketer with a sales and ROI – driven mindset.

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