Digital Brand

3 weeks ago

Kolkata, West Bengal, India EASYTECH IT SOLUTIONS PRIVATE LIMITED. Full time

Digital Brand & Marketing Manager – EasyHealths

Location: Newtown, Kolkata (On-site)

Experience: 3–6 years in Digital Marketing / Brand Management

Salary (CTC): ₹4 – 7 LPA

About EasyHealths

EasyHealths is a Govt. of India–certified healthcare startup, building a digital ecosystem that connects patients with doctors, diagnostics, hospitals, nursing homes, and emergency services — all in one app. We are on a mission to digitize healthcare access across India, starting from Tier-2 and Tier-3 towns.

Role Overview

We're looking for an experienced Digital Brand & Marketing Manager who can lead our brand growth and customer acquisition efforts. You will be responsible for building EasyHealths into a household name among both patients (B2C) and healthcare service providers (B2B).

Key Responsibilities
  • Brand Strategy: Build and execute digital brand campaigns to strengthen EasyHealths' identity.
  • Performance Marketing: Manage and optimize campaigns on Meta, Google Ads, LinkedIn, etc. with clear ROI tracking.
  • Content & Social Media: Lead our digital presence across social media, website, and awareness pages (EasyHealths & EasyHealths Tips).
  • SEO & ASO: Improve app visibility in Play Store and optimize website ranking.
  • Lead Generation: Drive quality B2B leads (doctors, clinics, diagnostics, hospitals) through targeted campaigns.
  • Campaign Analytics: Monitor campaign data, create weekly reports, and recommend improvements.
  • Creative Coordination: Work with designers, content writers, and sales teams to develop impactful ads, brochures, and campaigns.
  • Influencer & PR: Identify and collaborate with local influencers, media, and healthcare communities for brand advocacy.
What We're Looking For
  • 3–6 years of hands-on experience in digital marketing, branding, or SaaS/healthcare marketing .
  • Strong knowledge of Meta Ads, Google Ads, SEO, ASO, LinkedIn Ads .
  • Proven track record in lead generation & brand growth .
  • Ability to design and execute multi-channel marketing strategies .
  • Excellent communication skills in English (Bengali is a plus).
  • Self-starter who can plan, execute, and deliver measurable results .
What We Offer
  • Competitive salary (₹4 – 7 LPA CTC) with performance-based growth.
  • Work directly with the founders and leadership team .
  • Chance to shape the brand strategy of a growing healthcare startup .
  • An innovative and mission-driven work culture where your ideas directly impact thousands of patients and healthcare providers.

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