
Area Manager
3 weeks ago
Key Purpose of the Job:
To achieve targeted top-line and bottom line objectives, through proper sales planning, market promotion and secondary sales activities in the area. Ensure productive call as per HO norms.
Key Result Areas Sales :
- To achieve targeted Sales as per the AOP / Regional Target
- SKU wise sales planning and execution
- Visit to Dealers as per PJP
- Market mapping to increase counter share
- Ensuring complete adherence of the field sales processes including PJP/DSR/MIS etc.
- To achieve profitability in terms of NR2 / Contribution Margin
- Sale more of value added products
Network:
- Does proper mapping of network of dealers, sub-dealers
- To Improve Distribution Network
- Identify new Dealers / Distributor, Appoint New Dealers, Handholding of New Dealers for first 6 months
- Increases width and depth of distribution by increasing reach and adding more dealers / distributors to our network 5. Map high end dealers and retail counters to enhance sales
- Market mapping for New Towns and existing towns
Commercial:
- To ensure effective management of working capital
- Ensures 30 days cycle and payments of dealers.
- Collection of Balance confirmation Keeps control over the Credit Period by keeping track of the Ageing Analysis 4. Keeps cheque bouncing cases under control
- Ensure collection of over dues
- Collection of 'C' Forms
- Balance confirmation for all parties monthly basis
- Issues credit notes and other dealer payouts by 15th of every month
Process:
- To ensure proper adherence of Sales Processes
- Submit Personal Journey Plan (PJP)
- Submit Daily Sales Report (DSR)
- Submit MIS with Competitor information
- MIS related to Sales (where the system is up & running, at other locations manual report)
Product Visibility:
- Gets maximum visibility for the Brand by ensuring proper sampling at all dealer and sub-dealer outlets through To ensure effective merchandising, branding and product awareness at each Dealer Counter
- Ensure Visibility of the product at prime locations in the dealer counter.
- Adequate and appropriate display with high Brand Visibility.
- Ensure Training of Dealer Sales Man on product attribute / pricing.
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