Content Marketing Specialist

2 weeks ago

chennai, India PeopleX Ventures Full time
JobSummary; We are a SeriesAfunded spend management platform that s making a difference inthefastgrowing SaaS space. We are lookingfor a resultsdriven Content Marketer with a passion for creatingcompelling and engaging content that resonates with our targetaudience. The ideal candidate will have a deep understanding of theSaaS industry possess excellent communication skills and be able todevelop and execute content strategies that drive brand awarenesslead generation and customerengagement.
Responsibilities:
  • Developand execute a comprehensive content strategy aligned with thecompanys overall marketing goals andobjectives.
  • Produce highquality originalcontent in various formats including blog posts whitepapers ebookscase studies infographics videos and more.
  • Stayinformed about industry trends market dynamics and competitoractivities to ensure content remains relevant andimpactful.
  • Optimize content for search enginesto improve organic visibility and drive traffic to our digitalassets.
  • Leverage social media channels topromote and distribute content engage with the audience and build acommunity around our brand.
  • Work closely withcrossfunctional teams including product management sales and designto ensure alignment and consistency inmessaging.
  • Monitor and analyze the performanceof content marketing efforts using relevant metrics and analyticstools. Provide regular reports and insights to inform futurestrategies.
  • Uphold and enhance the companysbrand voice ensuring consistency across all communicationchannels.

Qualifications:
  • Bachelorsdegree in Marketing Communications Journalism or a relatedfield.
  • Proven experience in content marketingpreferably within the SaaSindustry.
  • Exceptional writing and editingskills with a keen eye for detail.
  • Familiaritywith SEO best practices and content optimizationtechniques.
  • Strong understanding of digitalmarketing trends and social mediaplatforms.
  • Ability to work both independentlyand collaboratively in a fastpacedenvironment.
  • Creative mindset and a passion forstaying ahead of industrytrends.

contentmarketing,saas,communication,social media

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