Digital Marketing Specialist

2 months ago

Chennai, India JUARA IT SOLUTIONS Full time

Position: Digital Marketing Specialist

Experience : 3 to 5 Years

Employment Type: Full-Time, Hybrid Model

Notice Period: Immediate Joiners or within 30 days

About JUARA IT SOLUTIONS:

JUARA IT SOLUTIONS specializes in providing Managed IT Services, employing cutting-edge technologies to deliver unparalleled IT support and solutions to businesses across various sectors. We aim to enhance operational efficiency and drive innovation for our clients. As part of our growth strategy, we are looking for a skilled Digital Marketing Specialist to spearhead our online marketing efforts.

Job Description

Roles and Responsibilities:

  • Strategy Development: Devise and implement a comprehensive digital marketing strategy, incorporating SEO, social media, content marketing, email marketing, and PPC to enhance online visibility and engagement.
  • SEO Optimization: Conduct keyword research, optimize website content, and implement best practices to improve search engine rankings and visibility.
  • Social Media Management: Oversee and optimize the company’s presence on social media platforms (Facebook, Twitter, LinkedIn, Instagram) to engage with the audience and promote our services.
  • Content Creation: Develop and curate engaging, informative content for our blog, social media channels, and website to highlight our expertise and services.
  • Analytics and Reporting: Utilize digital marketing tools to track campaign performance, analyze data, and make data-driven decisions to enhance digital marketing efforts.
  • Website Management: Ensure the website is optimized for SEO, user experience, and conversion, keeping it updated with the latest information about our services and solutions.

Technical Skills:

  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEMrush, Hootsuite).
  • Strong understanding of SEO principles and social media best practices.
  • Experience with content management systems (CMS).
  • Knowledge of email marketing tools and techniques.
  • Familiarity with PPC campaign management and optimization.
  • Excellent content creation and writing skills.

Certifications (Preferred, but not required):

  • Google Analytics Certification
  • Google Ads Certification
  • HubSpot Content Marketing Certification
  • Facebook Blueprint Certification
  • SEMrush SEO Certification

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing, specifically in SEO, social media, and content marketing.
  • Analytical mindset with the ability to interpret digital marketing data and insights.
  • Strong communication and interpersonal skills, with the ability to engage effectively with the team and external partners.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A collaborative and innovative work environment.

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