Product Marketing Specialist

2 weeks ago

Chennai, India Viavi Solutions Inc. Full time

Summary:

We are seeking a dynamic and proactive Product Marketing Specialist to join our Solution Marketing team in VIAVI Automated Mobility Solutions (AMS) BU.
This role is ideal for a junior profile with a mix of telecommunications knowledge and marketing skills.
The new role will be instrumental in creating engaging content for customer facing marketing assets (brochures, web pages, white papers etc.) working closely with head of solution marketing, product managers, sales and corporate marketing teams to achieve AMS business goals.

Duties & Responsibilities:

Key Responsibilities

Content creation: Develop and produce engaging content formarketing materials, including brochures, presentations, and digital content, to support the AMS product lines. 

Sales enablement: Create assets to enable sales and presales to promote AMS solutions, including market positioning, messaging, USPs, competitive positioning etc. 

Cross-Team collaboration: Work closely with product managers, creative teams, web and sales teams to ensure marketing activities align with product strategies, sales targets and company goals.

Reporting & analysis: Analyze marketing content efficiency to help shape future marketing content strategies.

Qualifications

Bachelor’s degree in Telecom engineering, marketing or related field.

1-3 years of experience in telecommunication business, preferably in the OSS or Network/Service Assurance sector, with a focus on sales, presales or marketing activities.

Excellent content creation and English writing skills, with the ability to produce clear and compelling marketing materials.

Understanding of digital marketing tactics and strategies, with experience in SEO/SEM, email marketing, social media, and digital advertising.

Fluent in English, both written and verbal.

Well-organized, with a high level of attention to detail and the ability to manage multiple projects simultaneously.

Team player with strong message writing skills and able to collaborate effectively with different teams within a global organization.

Proficient in Microsoft Office Suite and ideally familiar with CRMs, marketing software and tools.

Pre-Requisites / Skills / Experience Requirements:

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