Content Marketing
1 month ago
Responsibilities:
- Design content marketing strategies and set short-term goals.
- Undertake content marketing initiatives to achieve business targets.
- Create strategic content including blog articles, third-party
articles, eBooks, key messaging, case studies, sales collateral,
whitepapers, and website copy.
- The ideal Content Marketer will have experience reaching target
audiences, via social media platforms, including Twitter, Facebook and
LinkedIn, and via community platforms, including corporate and industry
blogs and forums.
- Understand the target audience and guide the writers to create
content that is appropriate for them.
- Optimizing written content while respecting Search Engine
Optimization (SEO).
- Create messaging and content for lead/opportunity nurturing programs
for both the marketing and sales funnels.
- Ability to quickly conduct research on industries and topics within
the business and tech categories.
- Learn and understand Inbound Marketing methodology.
Generating new ideas to magnify customer engagement.
**Requirements**:
- At least 1-2 years of demonstrated work experience as a Content
Marketer
- You are a natural at community building
- Ability to work with web publishing tools, and learn new ones
- Ability to predict audience preferences with an editorial mindset.
- Hands-on experience with SEO and web traffic metrics.
- Expertise in social media platforms.
- Project management skills and attention to detail.
- Excellent communication and writing skills in English.
- Ability to work with web publishing tools, and learn new ones
- You understand the complexities of messaging across multiple
audiences and channels and are comfortable writing for different personas
and media.
**Salary**: ₹350,000.00 - ₹400,000.00 per year
**Benefits**:
- Health insurance
- Provident Fund
Schedule:
- Day shift
Supplemental pay types:
- Yearly bonus
Ability to commute/relocate:
- Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- Content marketing (preferred)
- Health insurance
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