Regional Marketing Manager

1 week ago


Lucknow, India Reliance Digital Retail Ltd. Full time

Responsible to develop and implement strategic marketing plans at a regional level. Stay abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly.


  • Handle a team of Area Marketing Managers for North region
  • Responsible to oversee all local level marketing actions concerning their geography. (Their responsibilities would include BTL, VM and all marketing initiatives)
  • Propose monthly plans along with execution details
  • For approved activities, share reports on the outcome and learnings
  • Lead and manage initiatives for new store openings
  • Timely implementation of VMs
  • Lead and manage BTL activities
  • Co-ordinate with vendors and store personnel tagged for overseeing in-store VMs and activities
  • Deliver cost efficiencies through finding new approaches (in VM, BTL, etc.)
  • Timely processing of marketing-related payments
  • Conduct periodic audit by scheduled visits to few designated stores to assess “customer experience” gaps, if any and recommend corrective actions.

Timely submit of reports



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