Regional Marketing Manager

1 week ago


Lucknow, Uttar Pradesh, India Reliance Digital Retail Ltd. Full time
Responsible to develop and implement strategic marketing plans at a regional level.

Stay abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly.

Handle a team of Area Marketing Managers for North region
Responsible to oversee all local level marketing actions concerning their geography. (Their responsibilities would include BTL, VM and all marketing initiatives)
Propose monthly plans along with execution details
For approved activities, share reports on the outcome and learnings
Lead and manage initiatives for new store openings
Timely implementation of VMs
Lead and manage BTL activities
Co-ordinate with vendors and store personnel tagged for overseeing in-store VMs and activities
Deliver cost efficiencies through finding new approaches (in VM, BTL, etc.)
Timely processing of marketing-related payments

Conduct periodic audit by scheduled visits to few designated stores to assess "customer experience" gaps, if any and recommend corrective actions.

Timely submit of reports

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