Enterprise marketing manager

7 hours ago


Bengaluru, Karnataka, India Origa Full time

About OrigaOriga is a Voice AI platform transforming how businesses handle complex phone conversations at scale. We're focused on long complex conversations that requires context, personalization and chain-of-thought preservation for enterprises across Dubai, Singapore, and the United States. Based in Bangalore, we're rapidly scaling our presence in these key international markets with cutting-edge AI technology that delivers measurable business impact.Role OverviewWe're seeking a dynamic Enterprise Marketing Manager to spearhead our B2 B marketing efforts for Origa's Voice AI solutions. This role is perfect for a marketing professional with 2-4 years of Saa S experience who understands the nuances of enterprise selling and can craft compelling narratives for international B2 B audiences. You'll be instrumental in positioning Origa as the go-to voice AI solution for enterprises in our target markets.Key ResponsibilitiesStrategic Marketing & PositioningDevelop and execute enterprise marketing strategies specifically targeting Dubai, Singapore, and US marketsCreate compelling product positioning and messaging that resonates with enterprise decision-makers (CTO, VP Engineering, Head of Customer Success)Build and maintain competitive intelligence to differentiate Origa in the voice AI landscapeDefine and refine ideal customer profiles (ICPs) and buyer personas for each geographic marketContent & Demand GenerationProduce high-quality enterprise content including whitepapers, case studies, ROI calculators, and solution briefsDevelop account-based marketing (ABM) campaigns for strategic enterprise accountsCreate and optimize multi-channel campaigns across email, , webinars, and industry eventsBuild thought leadership content showcasing Origa's AI capabilities and customer success storiesCollaborate with sales to create effective sales enablement materials (pitch decks, battle cards, demo scripts)Product MarketingPartner with product team to translate technical features into compelling business benefitsLaunch new features and capabilities with go-to-market strategies tailored for enterprise buyersDevelop use-case specific marketing materials for key verticals (contact centers, sales teams, support organizations)Create product demo videos and interactive content showcasing platform capabilitiesPipeline & Revenue ImpactWork closely with sales team to accelerate deal velocity and increase win ratesSupport enterprise sales cycles with custom proposals, RFP responses, and executive presentationsTrack and optimize marketing qualified leads (MQLs) to sales qualified leads (SQLs) conversionMeasure and report on marketing ROI and pipeline contributionMarket DevelopmentIdentify and pursue strategic partnership opportunities with system integrators and technology partnersRepresent Origa at industry events, conferences, and webinarsBuild relationships with industry analysts and influencers in the AI/automation spaceRequired QualificationsExperience2-4 years of B2 B Saa S marketing experience, preferably in AI, automation, or enterprise softwareProven track record in marketing to international enterprise customersExperience with complex, multi-stakeholder sales cyclesDemonstrated success in demand generation and pipeline creationSkills & KnowledgeDeep understanding of enterprise buying processes and decision-making dynamicsExpertise in B2 B marketing channels: , email marketing, webinars, ABM platformsStrong analytical skills with experience in marketing analytics tools (Hub Spot, Salesforce, Google Analytics)Excellent storytelling abilities - can translate technical concepts into business valueExperience with marketing automation and CRM systemsUnderstanding of AI/ML concepts and ability to articulate technical value propositionsCommunication & CollaborationExceptional written and verbal communication skills in EnglishExperience creating content for C-level and VP-level audiencesProven ability to work cross-functionally with sales, product, and engineering teamsComfort presenting to senior stakeholders and customersPreferred QualificationsSpecific experience or knowledge of business cultures in Dubai/UAE, Singapore, and United StatesExperience with product-led growth strategies in addition to traditional enterprise sellingTechnical background or ability to quickly understand complex technical productsExperience with video production and multimedia content creationWhat We OfferOpportunity to shape the marketing strategy of a cutting-edge AI productDirect exposure to international markets and global enterprise customersPerformance-based travel opportunities - high performers who successfully bring in customers will travel to Dubai, Singapore, and US marketsWork with a world-class team of engineers, data scientists, and go-to-market professionalsSignificant growth potential as we scale globallyCompetitive compensation with equity participationFlexible hybrid work environmentLearning & development budget for conferences and coursesLocationBangalore, India (Hybrid - 3 days in office)TravelInternational travel to target markets for high performers who successfully acquire customers



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