Digital Marketing Proposal Specialist

3 weeks ago

delhi, India Connect the Clinics Full time
Digital Marketing Proposal Specialist
Job Summary:
The Digital Marketing Proposal Specialist creates and delivers comprehensive digital marketing proposals that outline strategies for SEO, SEM, social media marketing, content marketing, email marketing, and other digital channels to meet or exceed client goals. This role requires a blend of analytical skills, creative thinking, and a deep understanding of digital marketing tools and trends.
Key Responsibilities:
Proposal Development: I lead the drafting and refinement of digital marketing proposals, ensuring they align with client objectives, budgets, and timelines. This includes conducting initial research, developing strategy outlines, and writing detailed proposals.
Digital Strategy Formulation: Work closely with digital marketing teams to formulate effective strategies for clients, incorporating the latest digital marketing trends, tools, and best practices.
Client Communication: Act as the liaison between the client and the digital marketing team, communicating client needs, feedback, and changes to ensure proposals accurately reflect client expectations.
Performance Metrics: Include relevant performance metrics and KPIs in proposals to set benchmarks and success criteria for digital marketing campaigns.
Content Creation: Collaborate with content creators and designers to ensure proposals are informative, visually appealing, and engaging.
Market Research: Conduct thorough market research to stay ahead of digital marketing trends, competitor strategies, and emerging technologies that could impact proposal strategies.
Presentation Preparation: Prepare and assist in delivering proposal presentations to clients, ensuring clear communication of strategy, expected outcomes, and value proposition.
Follow-Up: Conduct follow-up meetings or communications with clients to address any questions or proposal modifications.
Required Skills and Qualifications:
A bachelor’s degree in Marketing, Communications, Business Administration, or a related field with a strong emphasis on digital marketing is required.
Proven experience in digital marketing or proposal writing within a digital marketing context.
In-depth knowledge of digital marketing channels, tools, and analytics platforms.
Excellent writing, editing, and verbal communication skills.
Strong analytical skills to interpret data and performance metrics.
Proficiency in proposal and presentation software, including Microsoft Office and Google Workspace.
Ability to work under pressure and manage multiple proposal projects simultaneously.
Preferred Qualifications:
Certifications in digital marketing platforms (e.g., Google Analytics, Google Ads, Facebook Blueprint).
Experience with SEO and SEM tools.
Creative skills in graphic design or video editing to enhance proposal presentations.
Previous experience in a client-facing role or agency environment.

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