Partner Marketing Manager

3 weeks ago

Noida, Uttar Pradesh, India SaaS Labs Full time

At JustCall, partnerships are our superpower—they help us reach new audiences, deliver more value, and amplify our brand globally. Now, we're searching for a Partner Marketing Manager to take our Integration, Solution, and Affiliate partnerships to the next level.

This is a high-impact, strategic, and creative role where you'll:

  • Own global partner campaigns end-to-end—from lead generation to nurturing.
  • Build and run co-marketing initiatives (webinars, product launches, events, co-branded content, and more).
  • Empower partners with engaging content, communications, and enablement.
  • Collaborate across Sales, Product, and Marketing to deliver seamless campaigns.
  • Track, measure, and optimise impact with data-driven insights.

Key Responsibilities

  • Partner Lead Lifecycle: Own the partner funnel end-to-end, drive TOFU lead generation, and nurture MOFU/BOFU leads into customers.
  • Co-Marketing Campaigns: Plan and run joint initiatives (webinars, product launches, co-branded content, events, social media, etc.) to boost awareness and demand.
  • Content & Assets: Create compelling co-branded materials (case studies, press releases, one-pagers, decks) with consistent messaging.
  • Partner Enablement: Manage partner communications (newsletters, updates, training, webinars, LinkedIn Live) to educate and engage.
  • Cross-Functional Collaboration: Align campaigns with Product, Sales, Marketing, and Success teams for seamless execution.
  • Analytics & Reporting: Track campaign performance (leads, conversions, ROI, engagement) and optimise with data insights.
  • QBRs: Conduct partner marketing business reviews.
  • Tools & Platforms: Use PartnerStack, Crossbeam, HubSpot, and PRMs to scale programs and track partner-attributed leads.
  • Onboarding Support: Help launch new partners with co-marketing plans, welcome kits, and promotional guidelines.
  • Brand Advocacy: Represent JustCall in the partner ecosystem. Conduct events, from sourcing to execution, with proven ROI. Open to travel frequently within and outside India (10-20%).

Qualifications & Experience

  • Experience & Background: 4–8 years in Tech Partner Marketing, with proven success in influenced revenue marketing, co-marketing efforts and partnership campaigns.
  • Partner & Lifecycle Marketing: Skilled in managing partner programs, building pipeline, and driving engagement across the full partner-marketing funnel.
  • Tools & Analytics: Proficient in PRM/CRM platforms (PartnerStack, Crossbeam, HubSpot, Jira) with strong ability to track performance, measure ROI, and optimise campaigns.
  • Global Communication & Content: Experience running international campaigns, with excellent communication and content creation skills, plus a strong eye for branding/design.
  • Collaboration & Project Leadership: Effective cross-functional collaborator with strong project management skills; able to align stakeholders, manage complex initiatives, and deliver results.

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