Marketing Manager

Job Introduction This role is responsible for leading, developing, shaping, and delivering well-executed brand extension lines (brand associated products and programs) with supporting distinctive brand assets, toolkits, and guidelines that drive consumer commitment, long-term equity growth and short-term and medium-term P&L performance in line with statutory compliance. This role delivers brand growth and revenue associated with our brands in compliance with local India market legal requirements to allow our brands to advertise across platforms.  Main Responsibility Accountabilities • Work with Global and local market stakeholders including Global Brand Teams, local Brand Teams, Quality Team etc., to develop the brand extension product range and associated requirements (including product, packaging, pricing ladders, etc), and deliver brand innovation and renovation, as required in line with global brand direction, while managing key deliverables across the internal gate process. • Work directly with internal stakeholders and third-party marketing stakeholders to ensure the brilliant planning and execution of appropriate marketing plans through collaboration and local insight and deliver assets in alignment with local needs and global excellence standards. • Develop and manage the project launch plan on brand extension line projects, including necessary tools and assets, and work with relevant parties to successfully implement per plan and monitor commercial performance to deliver an independent P&L. • Lead the measurement and evaluation of the brand extension lines by developing effective dashboards and tools and establishing a reporting rhythm identifying trends and opportunities to drive continuous improvement and review and identify learnings, translating post measurement evaluations and data into market insight, identify further opportunities for new brand line extensions and improvement. • Ensure application and adoption of quality, compliance, financial tracking and accountability to have all mandates and approvals by internal stakeholders to ensure effective controls are in place and the brand is protected from risks on quality and trademark. • Lead and ensure regulatory compliance are met across the brand extension lines in close collaboration with the internal legal team and external partners including industry associations. • Lead and drive business development for the brand extensions to allow for brand investment in line with legal requirements, including criteria set up and evaluation of business partnerships, in order to drive a culture of continuous learning, agility and results. Our Ideal Candidate Accountabilities • Work with Global and local market stakeholders including Global Brand Teams, local Brand Teams, Quality Team etc., to develop the brand extension product range and associated requirements (including product, packaging, pricing ladders, etc), and deliver brand innovation and renovation, as required in line with global brand direction, while managing key deliverables across the internal gate process. • Work directly with internal stakeholders and third-party marketing stakeholders to ensure the brilliant planning and execution of appropriate marketing plans through collaboration and local insight and deliver assets in alignment with local needs and global excellence standards. • Develop and manage the project launch plan on brand extension line projects, including necessary tools and assets, and work with relevant parties to successfully implement per plan and monitor commercial performance to deliver an independent P&L. • Lead the measurement and evaluation of the brand extension lines by developing effective dashboards and tools and establishing a reporting rhythm identifying trends and opportunities to drive continuous improvement and review and identify learnings, translating post measurement evaluations and data into market insight, identify further opportunities for new brand line extensions and improvement. • Ensure application and adoption of quality, compliance, financial tracking and accountability to have all mandates and approvals by internal stakeholders to ensure effective controls are in place and the brand is protected from risks on quality and trademark. • Lead and ensure regulatory compliance are met across the brand extension lines in close collaboration with the internal legal team and external partners including industry associations. • Lead and drive business development for the brand extensions to allow for brand investment in line with legal requirements, including criteria set up and evaluation of business partnerships, in order to drive a culture of continuous learning, agility and results. What we can offer you We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan. Our employees enjoy a generous holiday entitlement. Private Healthcare for employees and dependents Pension provision for local nationals is addressed by the statutory Employees’ Provident Fund.  Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.  Private Life Assurance Product allocation so that you can enjoy our fantastic portfolio of brands. Every employee has the opportunity to claim up to £1, per year for a charity or charities for which they have raised money, volunteered their time or personally donated. Learning resources to help you be your best self.