Head of Marketing-Experienced in Luxury Products is Mandatory

At Nivasa, we don't just create furniture—we craft stories, evoke emotions, and shape spaces that become an extension of our clients' lives. As we continue to build a global luxury brand, we are looking for an exceptional Marketing professional with proven track record who thrives on innovation, relationship building and collaboration.

Why Join Us?

Nivasa is where artistry meets excellence. By joining our team, you'll become part of a legacy that blends timeless craftsmanship with cutting-edge design. If you're ready to be inspired daily, push boundaries, and design for a discerning global clientele, Nivasa is the home you've been searching for.

Profile Overview:

We are seeking a Marketing Head with a proven track record in driving business growth, revenue generation, and brand success in the Luxury Interior, Furniture, Wardrobes & Lighting domain. Who will lead marketing at Nivasa, managing budgets, setting goals, and ensuring consistent brand messaging across all channels. Expertise in strategic planning, relationship building, consumer behavior, identify market opportunities, and drive initiatives to increase brand awareness and profitability. Exposure in Event Planning and executing strategies to promote high-end goods and services, focusing on building brand image, engaging target customers, and driving sales. This includes market research, campaign development, overall coordination, collaboration and managing digital marketing efforts. The role requires a deep understanding of the luxury market, strong communication skills, and the ability to create a sense of exclusivity and desirability.

Minimum Experience: 10Years

Key Responsibilities:

Market Research & Analysis: Conducting research to understand luxury consumer behavior, identify market trends, and analyze competitor strategies.

· Strategic Planning: Developing and executing comprehensive marketing strategies aligned with business objectives.

· Team Leadership: Managing and motivating a team of marketing professionals, designers, photographers fostering collaboration and driving performance.

· Brand Strategy Development: Creating and implementing marketing strategies that align with the brand's values and target audience, emphasizing elements like heritage, craftsmanship, and exclusivity.

· Content Creation: Developing compelling and engaging content for various platforms, including social media, websites, and marketing materials, to showcase the luxury brand's unique selling proposition.

· Event Planning & Execution: Organizing and managing high-profile events, product launches, and exclusive experiences to engage customers and build brand loyalty.

· Digital Marketing: Utilizing digital channels like social media, email marketing, and online advertising to reach target customers and drive sales.

· Budget Management: Managing marketing budgets, allocating resources effectively, and tracking campaign performance.

· Relationship Building: Fostering strong relationships with clients, partners, and influencers to enhance brand visibility and reputation.

· Performance Monitoring & Reporting: Tracking key performance indicators (KPIs), analyzing campaign results, and providing regular reports to stakeholders.

· Innovation: Staying up-to-date on the latest marketing trends and technologies, and exploring new and innovative marketing methods.

Skills & Qualifications:

Strong Communication & Interpersonal Skills: Ability to effectively communicate with diverse audiences, including clients, colleagues, and partners.

· Luxury Market Expertise: In-depth knowledge of the luxury industry, including consumer behavior, trends, and competitive landscape.

· Marketing Acumen: Proven experience in developing and executing marketing strategies, including digital marketing, content creation, and event planning.

· Analytical & Problem-Solving Skills: Ability to analyze data, identify trends, and develop effective solutions.

· Creative & Strategic Thinking: Ability to develop innovative marketing campaigns and strategies that resonate with the luxury market.

· Project Management Skills: Ability to manage multiple projects, deadlines, and budgets effectively.

· Proficiency in Digital Marketing Tools: Familiarity with social media platforms, email marketing software, and other relevant tools.

Job Types: Full-time, Permanent

Pay: Up to ₹200,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person