CRM Manager

2 weeks ago

Delhi, India Hero Vired Full time

About Hero Vired:

Would you like to be part of an exciting, innovative, and high-growth startup from one of the largest and most well-respected business houses in the country - the Hero Group?

Hero Vired is a premium learning experience offering industry-relevant programs and world-class partnerships, to create the change-makers of tomorrow.

At Hero Vired, we believe everyone is made of big things. With the experience, knowledge, and expertise of the Hero Group, Hero Vired is on a mission to change the way we learn.

Hero Vired aims to give learners the knowledge, skills, and expertise through deeply engaged and holistic experiences, closely mapped with industry to empower them to transform their aspirations into reality. The focus will be on disrupting and reimagining university education & skilling for working professionals by offering high-impact online certification and degree programs.

The illustrious and renowned US$5 billion diversified Hero Group is a conglomerate of Indian companies with primary interests and operations in automotive manufacturing, financing, renewable energy, electronics manufacturing, and education. The Hero Group (BML Munjal family) companies include Hero MotoCorp, Hero FinCorp, Hero Future Energies, Rockman Industries, Hero Electronix, Hero Mindmine, and the BML Munjal University.

For detailed information, visit Hero Vired

Position: CRM Manager (LeadSquared)

Job Type: Full Time (Work From Office)

Location: Delhi (Sultanpur)

Experience Level: 5+ Years of Relevant Experience

Position Overview:

Hero Vired is seeking an experienced and dynamic CRM Manager to lead our customer relationship management efforts, specifically focusing on the Lead squared CRM platform.

The ideal candidate will have minimum 5 years of experience in CRM management, with a strong track record in optimizing customer engagement, lead generation, and retention strategies. This role is based in our Delhi office and requires someone who can work closely with cross-functional teams, driving the growth and success of our CRM initiatives.

Key Responsibilities :

  • Oversee the full Lead squared CRM lifecycle, including setup, implementation, and ongoing management.
  • Design and implement customer engagement strategies to maximize customer acquisition, retention, and loyalty.
  • Collaborate with sales, marketing, and product teams to improve the customer journey through personalized CRM campaigns.
  • Monitor and analyze CRM performance metrics to ensure customer satisfaction and business objectives are met.
  • Optimize the CRM system for lead nurturing, email automation, and customer segmentation.
  • Lead efforts in data analysis and reporting, leveraging insights to continuously improve CRM effectiveness.
  • Train and mentor the team on the Lead squared CRM platform and other CRM best practices.
  • Ensure compliance with data privacy regulations and maintain data integrity within the CRM system.
  • Collaborate with the IT team for any necessary CRM integrations with other internal systems and tools.

Qualifications :

  • Bachelor's degree in Marketing, Business Administration, or related field (Master’s preferred).
  • Minimum 5 years of hands-on experience in CRM management, with Lead Squared CRM expertise.
  • Proven ability to manage customer data, segment leads, and drive automated marketing campaigns.
  • Strong understanding of customer lifecycle management, lead management, and funnel optimization.
  • Experience in analyzing customer data and reporting performance insights.
  • Excellent communication, project management, and leadership skills.
  • Ability to work collaboratively with cross-functional teams in a fast-paced environment.

Preferred Skills :

  • Familiarity with the edtech or technology sectors.
  • Experience in managing large-scale CRM implementations.
  • Knowledge of email marketing, lead scoring, and customer segmentation techniques.

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