Field marketing lead

4 weeks ago

Mumbai, India Netcore Cloud Full time

Job Description: Head – International Field Marketing Location: Mumbai Reports to: SVP – Marketing Head. About Netcore Cloud Netcore Cloud is a global Martech Saa S company empowering brands to deliver personalized customer experiences across email, SMS, app, and web . Trusted by 6,500+ brands across 40+ countries, we are a pioneer in customer engagement, retention, and AI-powered marketing automation. Role Overview We are looking for an experienced and dynamic Head – International Field Marketing to lead our field and regional marketing efforts across international markets (North America, Europe, SEA, MEA, Lat Am). This leader will be responsible for developing and executing go-to-market strategies, demand generation campaigns, ABM programs, and event-led initiatives that accelerate pipeline growth, strengthen brand presence, and enable sales success globally. Key Responsibilities Strategic Leadership Define and drive the international field marketing strategy aligned to business growth targets. Partner with regional sales leaders to ensure marketing programs support pipeline generation and revenue outcomes. Demand Generation & Pipeline Acceleration Build integrated campaigns (digital + offline) to generate and accelerate leads across global regions. Execute targeted ABM (Account-Based Marketing) initiatives for enterprise and strategic accounts. Events & Field Marketing Execution Own and manage participation in global events, conferences, trade shows, and local roadshows. Conceptualize and execute region-specific events, workshops, and CXO roundtables. Regional GTM Enablement Collaborate with product marketing, content, and sales enablement teams to create localized messaging, collaterals, and thought leadership. Enable sales teams with campaigns, playbooks, and market intelligence tailored to regions. Team & Stakeholder Management Build, mentor, and lead a high-performing global field marketing team. Manage marketing budgets, vendors, and agency partnerships in international markets. Analytics & Reporting Track, measure, and report campaign ROI, pipeline influence, and regional marketing performance. Leverage data and insights to continuously optimize strategies. Key Requirements 14–18+ years of overall marketing experience, with at least 6–8 years in B2 B Saa S / Martech . Proven success in international field marketing, demand generation, or ABM roles. Strong understanding of global GTM motions, enterprise sales cycles, and regional nuances . Experience managing large-scale events, sponsorships, and roadshows internationally. Excellent leadership, stakeholder management, and cross-functional collaboration skills. Data-driven mindset with expertise in marketing automation and CRM platforms (Hub Spot, Salesforce, Marketo, etc.). Willingness to travel internationally for events, customer meetings, and field engagements. Why Join Us? Be a part of a category-leading global Martech Saa S brand. Opportunity to lead global marketing initiatives with direct business impact. Work with some of the best marketers, technologists, and innovators in the industry. Competitive rewards, benefits, and growth opportunities in a high-growth environment.

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